In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well. We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc.
As marketers, we must embrace the change and explore this new & exciting channel for communication with our customers. Simply put, if you’re not embracing social media, you’re missing out.
“Progress is impossible without change, and those who cannot change their minds cannot change anything”- George Bernard Shaw [Tweet This]
For some, this change can be overwhelming, time consuming, fast paced and scary. Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marketing channels, the bottom line we often overlook is simplicity.
Social media is simply a new channel for communication with your audience that ultimately can compliment your existing marketing mix. It’s a place to listen, to learn, to inform, to help and to engage.
The exact same principles you apply to more traditional channels apply to Social Media too.
Send the right message, to the right people, in the right place, at the right time.
Marketing 101, right?
The Right Message
Earn the attention of your audience. Provide valuable content. Be Helpful. Solve Problems. Engage.
The Right People
Social Media is not a mass marketing channel. In fact, I can’t think of one that is. Use hashtags, targeted ads and social media tools to laser in on your audience. Think your audience isn’t on social media? Think again.
The Right Place
You don’t have to be on all Social Media channels, but you do have to be where your audience is.
The Right Time
Is your brand prepared to be spontaneous? Be timely. Respond quickly. Leverage trends and current affairs.
Make sure your brand is ready to send the right message, to the right people, in the right place, at the right time. Our audience is embracing social media. Are you?
- A Day in the Life of a Busy Social Media Marketer [infographic] (marissapick.com)
- Nielsen Includes Twitter in TV Ratings: Impact on Social Media Marketing (hubshout.com)
- 5 reasons white label social media works (hubshout.com)
- The Next Frontiers in Social Media (grasshopper.com)