Social Selling – How Businesses Can Boost Their Sales

Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”

7 Predictions from Vin Clancy regarding the Future of Social Media

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. And eight year’s later social media is now at the heart of all global communications plans and deeply integrated into many peoples daily routines and lives. With the constant changes to  social media andContinue reading “7 Predictions from Vin Clancy regarding the Future of Social Media”

Event Manager Blog’s Social Media for Events Guide (2018 Edition)

Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media. The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events.  Levering social mediaContinue reading “Event Manager Blog’s Social Media for Events Guide (2018 Edition)”

4 Tips for Building a Social Media Strategy for Your Personal Brand

This September I’ll be speaking with April Rudin during CFA Institute’s Alpha and Gender Diversity: The Competitive Edge Conference in Boston.  We’ll be delivering a pre-conference workshop on building a strong personal brand through social media.   In a nutshell social media is the crucial piece for managing and establishing your personal brand online. Not only is social mediaContinue reading “4 Tips for Building a Social Media Strategy for Your Personal Brand”

Does Social Media Rule Publishing? #Yes.

The emergence of social media has had a tremendous impact of how digital news is produced, consumed, and specifically around how the journalists behind the stories are pressured to re approach and modify their craft.  This month, Edelman Media Network teamed up with two start ups NewsWhip and Much Rack and surveyed 250 working journalists, revealing that moreContinue reading “Does Social Media Rule Publishing? #Yes.”

The Social Domino Effect

According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language usedContinue reading “The Social Domino Effect”

Four Critical #SocialMedia Mistakes to Avoid

Social media can be of a great benefit to a brand, however it can be detrimental if not handled property.  Still many companies are flocking to social media platforms for the one simple reason: not incorporating social media into their marketing strategy would be a loss to connect with potential customers while strengthening bonds withContinue reading “Four Critical #SocialMedia Mistakes to Avoid”