The Future of Content Generation

If someone offered you a crystal ball that could tell you the future of content generation, would you want it?  As a member of The Upside, an award-winning community and accelerator for thriving consultants, I participated in a recent Clubhouse event discussing the future of content generation.  This got me thinking about trends for theContinue reading “The Future of Content Generation”

USA Today Feature: Future of Virtual & Hybrid Events Campaign

I’m excited to be a parter with Mediaplanet for their Future of Virtual and Hybrid Events campaign which launched this week. The event planning industry has gone through what was probably the most difficult year in its history, but event planners are primed to make a major comeback. You can learn more about the toolsContinue reading “USA Today Feature: Future of Virtual & Hybrid Events Campaign”

Social Media Tips for Small Businesses to Ensure Success In 2021.

Social media has become an integral part of everyday life. In fact, many people spend a large part of their day exploring various social media channels. A study from Globalwebinex showed, on average, people spend three hours a day on social networks and messaging.  Given the prevalence of social media, it’s no surprise that marketersContinue reading “Social Media Tips for Small Businesses to Ensure Success In 2021.”

Social Selling – How Businesses Can Boost Their Sales

Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”

7 Predictions from Vin Clancy regarding the Future of Social Media

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. And eight year’s later social media is now at the heart of all global communications plans and deeply integrated into many peoples daily routines and lives. With the constant changes to  social media andContinue reading “7 Predictions from Vin Clancy regarding the Future of Social Media”

Event Manager Blog’s Social Media for Events Guide (2018 Edition)

Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media. The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events.  Levering social mediaContinue reading “Event Manager Blog’s Social Media for Events Guide (2018 Edition)”

4 Tips for Building a Social Media Strategy for Your Personal Brand

This September I’ll be speaking with April Rudin during CFA Institute’s Alpha and Gender Diversity: The Competitive Edge Conference in Boston.  We’ll be delivering a pre-conference workshop on building a strong personal brand through social media.   In a nutshell social media is the crucial piece for managing and establishing your personal brand online. Not only is social mediaContinue reading “4 Tips for Building a Social Media Strategy for Your Personal Brand”