Four Powerful Email Marketing Tips For Your Business  

Guest post by John Adams.

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In this technological era, every business is adopting digital marketing mediums to connect with their audience. The Internet provides companies an opportunity to access millions of people around the globe. It creates better opportunities for the businesses if you effectively use the digital medium to promote your product & services. Most of the business that were operating physically have opened online shopping stores to cater to the demand of the consumers, and aligning with the shifted consumer buying behaviors. Among all the social mediums, email marketing holds paramount importance to reach out to your consumers. If you are struggling with the good returns from your email marketing campaign then this blog is for you. Within this post we highlight the most powerful email marketing tips for your business. 

Usage of Double Opens Strategy

Double open strategy means that you resend the same email with a different subject line to the subscribers who did not open your first email. When you use double open strategy, there is a likely possibility that more subscribers will open your emails. This gives you a better chance of driving more revenue from these email-marketing campaigns. Simply put, if you resend the email with a catchy and different subject line, you will boost your open rates as well as email marketing ROI. However, it is advisable to pay attention to these things before resending the same email.

  • Creating captivating subject lines
  • Optimizing your pre-header text
  • Be careful with your sending time
  • Do not resend the email immediately, rather wait for time. It is advisable to wait for 3 to 5 days before resending the same email to non-openers.

Usage of a Cliffhanger in Your Subject Line

One of the best ways to get more people to open your email is to engage them, which is quite true. However, there is more! You can hook your subscribers with the help of captivating subject lines, and make them curious by using cliffhanger technique. In the cliffhanger technique, you hold something back from the reader that ultimately will drive them to know more. However, it is good to be cautious. Do not overuse this technique as it can annoy your subscribers.

Your Pre-Header is as Important as Your Subject Lines

Pre-header text is very significant. The more enticing your pre-header text, the better is your open rate. It is very important to use the pre-header space effectively to increase engagement. Yet, marketers make the blunder by neglecting this space. Moreover, they do not pay the same level of attention as they give to their subject lines. Therefore, it is advisable to learn to optimize both your pre-header text as well as your subject lines.

Make Engagement a Priority

The most common mistake every marketer make is to go with a narrow vision. To boost sales and meet the target, they opt for short-term goals. However, they need to go with the long-term approach. You will boost your sales if you have a strong connection with your consumers. That can only happen if you build a good relationship with your subscribers. The reason people want to join your email list is that they want to join you, nor because they want to buy products from you. Remember, consumer engagement is the key to drive a good return from your email marketing campaign in the end.

Conclusion

Email marketing is not something new; rather it has been around for years. However, only a few marketers have mastered this trick. If you want to master this skill, make sure your emails are focused on what your audience wants to hear and not on what you want to tell them. Moreover, do not forget to pay heed to these important email-marketing tips.

John Adams writes about marketing, technology and legal niche topics.  He encourages
his readers to improve their quality of life by incorporating positive and good things. As he loves to share his insight about life experiences, he has contributed to the various online platform within the same niche.

 

 

 

 

 

 

 

 

 

 

 

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019.

These influential marketing professionals specialize in areas such as ABMinfluencer marketingdigital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list. 

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On a personal note, this has been quite a transformative year for me.  I left my full time role last fall to dip my toes into the world of entrepreneurship and setup my own marketing consultancy, Marissa Pick Consulting.    It’s been several months since I made the change and I’m enjoying getting my hands dirty developing marketing strategies, content marketing campaigns as well as expanding my work across new fields and alongside some fabulous clients which I’ve thoroughly enjoyed.

Who knows what lies ahead but i’ve learned to enjoy every day and moment including sharing honors like this! Thank you again for the team at B2B Marketing Exchange for including me within your list of 19 B2B Marketers To Follow In 2019.

 

Happy International Women’s Day

Happy International Women’s Day! Whether you’re shopping at a women owned-business, sending flowers to some of your female role models or simply taking a moment to recognize the women within your life or around the world there are plenty of meaningful ways to embrace today.

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Today’s a special way to share the voices and photos of women that we are able to know, admire and support.  Last year was rough for for me but into 2019 I’ve really focused on finding a balance between family, work and life.  It’s not an easy task as a working mother but one which is necessary for me to make time for myself and be happy as a woman, a mother, a wife, a co-worker a daughter and so many of the roles I play in life.

Love yourself first and everything else falls into line.  You really have to love yourself to get anything done in this world.” – Lucille Ball

Not only celebrating for just one day will do, we must try out to make every woman in our life feel special.  It’s very important to understand that it is women who complete the society.  I hope you take a moment to reach out to a friend, a mother, a colleague and wish them a very happy International Women’s Day!

 

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog as well as many industry channels.

Each week Dhariana runs a segment known as #CoffeeWithDhari on her Instagram live stream.  Within the livestream she promised her viewers a list of simple and effective things to try on social media within 2019.  You can read the below repurposed post below or by visiting her blog as well.

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10 Simple & Effective New Things to Try on Social Media in 2019 for Success 

  1. Ephemeral content

I think disappearing content or content that is only temporarily available will be big in 2019. It will give followers an extra reason to follow your brand on the particular social media network you’re publishing this kind of content on so they don’t miss out. We’ll discuss a few of these content forms in this post.

  1. Live videos

Live videos will not slow down in social media in 2019 and tie into ephemeral content forms we just talked about. Live videos really let your followers see more of who your brand is behind the scenes. Their unscripted nature add a different element that can contrast a curated feed. They are a great way to “humanize” you brand and drive live engagement with your audience. Live videos can also be repurposed for content later on.

  1. Videos/Vertical video

Speaking of videos, I think vertical videos will become more popular on social media in 2019. We naturally hold our phones vertically and with the popularity of Instagram Stories and the introduction of IGTV I think there might be more of a shift to create vertical content.

  1. Instagram stories

Keep going with those Instagram Stories! I don’t know about you but I’m spending a good amount of time scrolling through stories as opposed to going to the accounts of the people or brands that I follow. While we’re chatting about Instagram stories I think you should make use of the countdown sticker. I just had to bring this one up because I love! It’s a great way to remind people of what’s happening. I’ve been using them to remind my followers of my weekly #CoffeeWithDhari live story segment.

A little bonus here: I think giving Facebook Stories a shot may be worth it. You can repurpose your Instagram Stories.

  1. Influencer marketing (mainly micro influencers)

The influencer marketing world is shifting. I think in 2019 more focus will be placed on micro-influencers. Micro influencers are people with smaller followings (think 10k). These influencers may have a more engaged audience than some of the bigger guys.

  1. Showing more personality

Getting more personal will be a differentiating factor for brands on social media in 2019. In the crowded space of social media marketing, being laser focused will yield more results than trying to appeal to the masses. I predict brands will continue to get personal and get behind specific social and even political causes. Not to0 long ago brands wouldn’t touch issues like this – so it’s refreshing to see the turn around. Just like in life, your personality will attract the people you’re friends with. Showing more personality is also helpful in creating more engaging content on social media.

  1. The death of vanity metrics

I predict (and hope) that 2019 will bring the end of the concentration of vanity metrics on social media marketing. I mentioned this a little in my latest #CoffeeWithDhari session. In the new year I think there will be a stronger emphasis on engagement as opposed to paying attention to follower numbers. Likes may even be weighed more lightly. This is because with the decline in reach, making the most out of the audience you have, and reaching more of the audience you already have will have a bigger impact than just simply gathering likes.

  1. Chatbots, 1-1 messaging

Have you interacted with a chat bot yet? The potential for brands using chatbots is immense. I ordered some items online and was able to get tracking info and updates right on Facebook Messenger. This should be a great aid to customer service. Definitely something to think about going into the new year.

  1. LinkedIn

LinkedIn has been an all time favorite of mine. I think people and brands alike are starting to see the importance and potential of LinkedIn. The originators of the Groups feature – LinkedIn has been a place to gain super targeted and high value leads. LinkedIn has been revamping itself in the past few years and I think more people will be exploring the possibilities on this network in 2019.

  1. Social media ads

Last but not least, and somewhat unfortunately, I think social media ads will be big in 2019. With all the saturation going on, the only way to break through may be to pay to play.

Social media marketing is an ever changing landscape. Just like you change over time, social media changes from day to day. 2018 has been filled with so many new features and innovations and I can’t  wait to see where we will go in 2019. No matter what changes, just know that one thing will not – and that is the power of a strong social media strategy. I am looking forward to relaunching Building Your Brand On Social Media in early 2019! For now you can keep track of your own social strategy with my handy social media strategy checklist.

To view the full article please visit Dhariana’s Blog and subscribe today to receive her notifications. Leave a comment and let me know if you have any recommendations of what you’re looking to try within 2019. 

2019 New Years Greetings

“New Year’s Day. A fresh start. A new chapter in life waiting to be written. New questions to be asked, embraced, and loved. Answers to be discovered and then lived in this transformative year of delight and self-discovery. Today carve out a quiet interlude for yourself in which to dream, pen in hand. Only dreams give birth to change.”- Sarah Ban Breathnach

a444d1d64d116d61194deea7f6a02c54.pngRinging in the New Year is a cause for celebration.  This holiday break allowed me to spend time with family, friends and time to reflect on the past year.  Any time of new beginnings also goes hand in hand with time of reflection.

Whatever your personal resolutions include they will take work and it can make the difference to put these hopes into words as I believe seeing is believing. I find all of the New Years messages, cards, well wishes and quotes as a reflective moment to remind us to uphold our new years desires and share joy with others into the new year.

Wishing you a very happy 2019!

Support Ricky’s Riders During #CycleForSurvival

#CycleForSurvival is important to me. This year I’m participating in my seventh year of Cycle for Survival on February 2, 2019.

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I’m raising money for rare cancer research. Why? For my father, Richard.

My father, Richard, was diagnosed with stage four Hodgkin’s Lymphoma two years ago. He’s been kicking cancers ass. Now, he’s recovering from a stem cell transplant, in remission and doing well. He’s been fortunate to benefit from cancer treatment and advances, but not everyone is as lucky. I ride for my dad, but also for those who aren’t as fortunate as him.

Click the following link to visit my fundraising page and make a donation that will truly make a difference: https://bit.ly/2PqJruF

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Below are three reasons why I hope you will support Team Ricky’s Riders: 

1. Rare cancer research is underfunded, leaving people fighting these cancers with few options — sometimes none. Because of the generosity of people like you, Cycle for Survival is changing that.

2. 100% of your gift (yes, every dollar!) will fund research led by Memorial Sloan Kettering Cancer Center to advance new and better treatments. All funds will be allocated within six months of the events. Cycle for Survival will share what was funded and continue to keep us updated on progress.

3. Discoveries will benefit cancer patients everywhere. Memorial Sloan Kettering treats over 400 subtypes of cancer each year and collaborates with institutions around the world.

JOIN THE BATTLE and support #CycleforSurvival

Thank you in advance for your contribution!

XOXO

Marissa

Three Important Lessons on Conquering Fear I Learned From My Son

 

Fear is only as deep as the mind allows. – Japanese Proverb

I learned a lot last week watching my four year old play and he inspired me to reflect on this experience.  I took my older son, Lucas, out of daycare and went on an adventure to the Liberty Science Center in NJ.  In the middle of the museum is a large climbing feature known as the Infinity Climber.  It’s a suspended play space that is 26 feet wide, 24 feet deep, 19 feet tall, and most importantly, it’s perched 35 feet in the air.  It’s contained by hand threaded wire to prevent any climber from falling 35 feet to the ground below and has 64 pedal-like platforms creating multiple pathways throughout the structure.  In a nutshell, it’s a blast for most who enter, but it’s daunting structure for a four year old.
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Lucas and I have visited the museum several times and he’s always been too afraid to go near the climber. As always, I encouraged him to try and tackle this seemingly massive structure. This time he went to the edge, looked around, took a step and leaped into the structure (see the above photo). In the blink of an eye, he was off to the races!  Once he took that initial step, he was climbing up and down, swinging on the pedals and conquering his fear.  Every so often, he looked and flashed a smile as he continued his way around the Infinity Climber.  I cheered him on and encouraged him to explore and have fun for as long as he wanted.  He spent nearly an hour working his way through  with only a small break for a drink of water and a high five for his mother.

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When we confront our fears, we find out how resilient we really are.  Being able to do so helps us grow and we take away valuable lessons even from a four year old taking on a climbing structure.  My family is my biggest joy in life and I couldn’t help but share this anecdote and some of the lessons I learned from someone much younger than me!

  1. Conquer your fears.  Everyone is afraid of something or other.  The only way you can go ahead in life is by overcoming your fears and conquering them.  We develop confidence when we successfully overcome adversity.  For my son, taking the first few steps in and realizing he couldn’t fall was all he needed to realize he was going to be okay.  Remember, the more challenges we face throughout our lives the more prepared we’ll be to deal with adversity in the future. Don’t wait for fear to put you in a corner, tackle it before it tries to tackle you.
  2. When forced to do so, embrace fear.  Sometimes life is scary. It’s normal to be scared and sometimes life may only give you one opportunity to say YES or to try something new.  The best things in life often happen as we approach the edge of our comfort zone.   We don’t know what we’re capable of until we find ourselves in a situation where we have no choice.
  3. Support systems are key.  Anything we’re confronted with in life, chances are someone has experiences or been through something similar.  Leaning on others and asking them how others have overcome a similar challenge can often help us to shorten our learning curve and identify and take the right actions.

I encouraged my son to explore and take a risk, highlighting how much fun he would have should he try and conquer his fear.  He needed that subtle encouragement to go to the edge and take his first step and the rest is history. If we’re able to accept that our fears are mostly made up within our minds we’re likely to take on new risks within our lives.  As long as we take on thoughtful risk, we will likely grow and be better prepared for the next challenge.

I’d love to know what lessons or advice you have for encouraging people to face fear. Please leave a comment or send me a tweet.  Thanks for reading!