The pandemic put content center stage, reminding many marketers that they must develop content that includes purpose, context, creativity, and integrity. To do so, content must add value and enhance the conversation with brands’ target audiences to facilitate engagement. It’s clear that people are looking for ways to be inspired and entertained, making it evenContinue reading “The Future of Content Marketing Appears Bright Moving Into 2022”
Author Archives: marissapick
Reflections on the Past Year During the Jewish Holidays
It seems like the only thing that’s constant these days is change. As the future is increasingly shrouded in uncertainty, it’s clear we must learn to cope with change. Last year was a year none of us will ever forget. The COVID-19 pandemic shook the world and touched each and every one of us. The pastContinue reading “Reflections on the Past Year During the Jewish Holidays”
The Future of Content Generation
If someone offered you a crystal ball that could tell you the future of content generation, would you want it? As a member of The Upside, an award-winning community and accelerator for thriving consultants, I participated in a recent Clubhouse event discussing the future of content generation. This got me thinking about trends for theContinue reading “The Future of Content Generation”
USA Today Feature: Future of Virtual & Hybrid Events Campaign
I’m excited to be a parter with Mediaplanet for their Future of Virtual and Hybrid Events campaign which launched this week. The event planning industry has gone through what was probably the most difficult year in its history, but event planners are primed to make a major comeback. You can learn more about the toolsContinue reading “USA Today Feature: Future of Virtual & Hybrid Events Campaign”
Social media: It’s not easy, but it is simple- Volume 2.
In 2013 I wrote an article for OMI (Online Marketing Institute) entitled Social Media: It’s not easy, but it’s simple. The concept for the article was based around the idea that brands must be ready to send the right message to the right people, in the right place, at the right time. If you weren’t embracing social mediaContinue reading “Social media: It’s not easy, but it is simple- Volume 2.”
6 Tips for Responding to Negative Reviews on Social Media
The Below is a Guest Post from Mark Lindsay who is a writer and marketing executive with over 20 years of experience working in the industry. He contributes to several digital and print publications on topics related to work and life. He lives in New York. The original article below was originally published at Enplug.com Have you everContinue reading “6 Tips for Responding to Negative Reviews on Social Media”
Please support Ricky’s Riders in the fight to beat rare cancers during #CycleforSurvival 2021
Cycle for Survival is important to me. This year I’m thrilled to be participating in my decade ride (10th year) of Cycle for Survival on May 2 outside at MetLife Stadium. I’m raising money for Cycle for Survival to support rare cancer research led by Memorial Sloan Kettering Cancer Center (MSK). Every dollar raised by this movement continues to change — and save —Continue reading “Please support Ricky’s Riders in the fight to beat rare cancers during #CycleforSurvival 2021”
Social Media Tips for Small Businesses to Ensure Success In 2021.
Social media has become an integral part of everyday life. In fact, many people spend a large part of their day exploring various social media channels. A study from Globalwebinex showed, on average, people spend three hours a day on social networks and messaging. Given the prevalence of social media, it’s no surprise that marketersContinue reading “Social Media Tips for Small Businesses to Ensure Success In 2021.”
Master The Art Of Facebook And Instagram Marketing With These 12 Tips
Guest Post from Shweta Singh, Confluencr Businesses today are dealing with customers falling within either the millennial or Gen Z generation. These audiences received formal education and are updated when it comes to technology. Also, they’re acquainted when it comes to social media platforms like Facebook, Instagram, Twitter, etc. They’re connected with their social circle through theseContinue reading “Master The Art Of Facebook And Instagram Marketing With These 12 Tips”
#MotivationMonday Inspiration
Monday mornings don’t always have to suck. The key is finding at least one thing to look forward to and to motivate you on Monday to kick butt all week. This week I’m feeling inspired and truly looking forward to Thanksgiving and some extra time with our family and friends. Whether you’re starting the day debating getting out of bed,Continue reading “#MotivationMonday Inspiration”
Marissa's Picks 