How to Plan Your Digital Marketing Strategy

Today, every business needs to maintain its online presence to be able to reach their potential customers. The data speaks for itself: The number of internet users in North America is rapidly growing.

5 Tips to Build Your Personal Brand During the Era of COVID-19

Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.

Social Selling – How Businesses Can Boost Their Sales

Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.

28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)

Guest Post from David Coen. The Full Post can be found here.  Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business andContinue reading “28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)”

Support Ricky’s Riders During #CycleforSurvival 2020

Cycle for Survival is important to me. This year I’m participating in my 9th year of Cycle for Survival on February 1, 2020. I’m raising money for rare cancer research. Why? For my father, Richard. My father, Richard, was diagnosed with stage four Hodgkin’s Lymphoma two years ago. He’s been kicking cancers ass after numerous rounds of chemo, immunotherapy and a stem cell transplant, he is in remissionContinue reading “Support Ricky’s Riders During #CycleforSurvival 2020”

Lessons Learned from 365 Days of Consulting

Yesterday was my birthday! Not my actual birthday, but the birth of my business. One year ago, I was hired by my first client and officially became a consultant. It was the scariest, yet most exciting and satisfying decision I’ve ever made.  Would this work? Could I really make a living being my own boss?Continue reading “Lessons Learned from 365 Days of Consulting”

The Biggest Trends in Event Technology for 2020 (G2 Planet)

This week G2 Planet and my colleague Tom Pick published an article entitled The Biggest Trends in Event Technology for 2020 — Per 10 Top Events Experts.  I’m thrilled that my insight was included as one of the event experts within the post.  My “expert” opinion is that as we enter 2020, data will stillContinue reading “The Biggest Trends in Event Technology for 2020 (G2 Planet)”

How Can You Work More Effectively? 9 Women Experts Lean In.

Recently my colleague Tom Pick published an insightful article for G2 Planet, “How Can You Work More Effectively? 9 Women Experts Lean In.” I’m thrilled that Tom included my insight within the post along with such dynamic and brilliant industry thought leaders.   Tom reached out to me over the summer asking for my advice regarding whatContinue reading “How Can You Work More Effectively? 9 Women Experts Lean In.”

Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”