28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)

Guest Post from David Coen. The Full Post can be found here.  Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business andContinue reading “28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)”

Support Ricky’s Riders During #CycleforSurvival 2020

Cycle for Survival is important to me. This year I’m participating in my 9th year of Cycle for Survival on February 1, 2020. I’m raising money for rare cancer research. Why? For my father, Richard. My father, Richard, was diagnosed with stage four Hodgkin’s Lymphoma two years ago. He’s been kicking cancers ass after numerous rounds of chemo, immunotherapy and a stem cell transplant, he is in remissionContinue reading “Support Ricky’s Riders During #CycleforSurvival 2020”

Lessons Learned from 365 Days of Consulting

Yesterday was my birthday! Not my actual birthday, but the birth of my business. One year ago, I was hired by my first client and officially became a consultant. It was the scariest, yet most exciting and satisfying decision I’ve ever made.  Would this work? Could I really make a living being my own boss?Continue reading “Lessons Learned from 365 Days of Consulting”

The Biggest Trends in Event Technology for 2020 (G2 Planet)

This week G2 Planet and my colleague Tom Pick published an article entitled The Biggest Trends in Event Technology for 2020 — Per 10 Top Events Experts.  I’m thrilled that my insight was included as one of the event experts within the post.  My “expert” opinion is that as we enter 2020, data will stillContinue reading “The Biggest Trends in Event Technology for 2020 (G2 Planet)”

How Can You Work More Effectively? 9 Women Experts Lean In.

Recently my colleague Tom Pick published an insightful article for G2 Planet, “How Can You Work More Effectively? 9 Women Experts Lean In.” I’m thrilled that Tom included my insight within the post along with such dynamic and brilliant industry thought leaders.   Tom reached out to me over the summer asking for my advice regarding whatContinue reading “How Can You Work More Effectively? 9 Women Experts Lean In.”

Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”

The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses

Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”

#MotivationMonday Inspiration

Let’s be honest, Monday’s can be TOUGH. I’ve found the best way to combat the day is to have a positive attitude going into every single Monday. Every day you wake up is a day to make a change. No matter what obstacles lie in front of you, there are always ways to avoid themContinue reading “#MotivationMonday Inspiration”

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list.  On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”

Happy International Women’s Day

Happy International Women’s Day! Whether you’re shopping at a women owned-business, sending flowers to some of your female role models or simply taking a moment to recognize the women within your life or around the world there are plenty of meaningful ways to embrace today. Today’s a special way to share the voices and photosContinue reading “Happy International Women’s Day”