How Can You Work More Effectively? 9 Women Experts Lean In.

Recently my colleague Tom Pick published an insightful article for G2 Planet, “How Can You Work More Effectively? 9 Women Experts Lean In.” I’m thrilled that Tom included my insight within the post along with such dynamic and brilliant industry thought leaders.   Tom reached out to me over the summer asking for my advice regarding whatContinue reading “How Can You Work More Effectively? 9 Women Experts Lean In.”

Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”

The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses

Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”

#MotivationMonday Inspiration

Let’s be honest, Monday’s can be TOUGH. I’ve found the best way to combat the day is to have a positive attitude going into every single Monday. Every day you wake up is a day to make a change. No matter what obstacles lie in front of you, there are always ways to avoid themContinue reading “#MotivationMonday Inspiration”

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list.  On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”

Happy International Women’s Day

Happy International Women’s Day! Whether you’re shopping at a women owned-business, sending flowers to some of your female role models or simply taking a moment to recognize the women within your life or around the world there are plenty of meaningful ways to embrace today. Today’s a special way to share the voices and photosContinue reading “Happy International Women’s Day”

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”

2019 New Years Greetings

“New Year’s Day. A fresh start. A new chapter in life waiting to be written. New questions to be asked, embraced, and loved. Answers to be discovered and then lived in this transformative year of delight and self-discovery. Today carve out a quiet interlude for yourself in which to dream, pen in hand. Only dreamsContinue reading “2019 New Years Greetings”

Support Ricky’s Riders During #CycleForSurvival

#CycleForSurvival is important to me. This year I’m participating in my seventh year of Cycle for Survival on February 2, 2019. I’m raising money for rare cancer research. Why? For my father, Richard. My father, Richard, was diagnosed with stage four Hodgkin’s Lymphoma two years ago. He’s been kicking cancers ass. Now, he’s recovering from aContinue reading “Support Ricky’s Riders During #CycleForSurvival”

Three Important Lessons on Conquering Fear I Learned From My Son

  Fear is only as deep as the mind allows. – Japanese Proverb I learned a lot last week watching my four year old play and he inspired me to reflect on this experience.  I took my older son, Lucas, out of daycare and went on an adventure to the Liberty Science Center in NJ. Continue reading “Three Important Lessons on Conquering Fear I Learned From My Son”