Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.
Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe highlighting key trends and stats marketers can’t afford to ignore. 1. Content Marketing is King! If you’re vaguely familiar with Content MarketingContinue reading “Four Trends Marketers Shouldn’t Ignore”
Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success. Let me know if you agree, or what rules you follow by tweeting me @MarissaPick. #1: BREAK THE RULES AND HAVE FUN! Social media provides a wayContinue reading “Five Simple Rules for B2B Social Media Marketing Success”
Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion. Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, seniorContinue reading “Ten Tips for Using Social Media to Further Your Career”
In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well. We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc. 72%Continue reading “#SocialMedia, It’s not easy, but it is simple.”
Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC. One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing. We live in a society now where people can consume media as they want.Continue reading ““Be Prepared to Be Spontaneous””
I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work. How you measure the sucess and ROI of social media may vary, but needless to say oftenContinue reading “Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic”