The Future of Content Generation

If someone offered you a crystal ball that could tell you the future of content generation, would you want it?  As a member of The Upside, an award-winning community and accelerator for thriving consultants, I participated in a recent Clubhouse event discussing the future of content generation.  This got me thinking about trends for theContinue reading “The Future of Content Generation”

USA Today Feature: Future of Virtual & Hybrid Events Campaign

I’m excited to be a parter with Mediaplanet for their Future of Virtual and Hybrid Events campaign which launched this week. The event planning industry has gone through what was probably the most difficult year in its history, but event planners are primed to make a major comeback. You can learn more about the toolsContinue reading “USA Today Feature: Future of Virtual & Hybrid Events Campaign”

6 Tips for Responding to Negative Reviews on Social Media

The Below is a Guest Post from Mark Lindsay who is a writer and marketing executive with over 20 years of experience working in the industry. He contributes to several digital and print publications on topics related to work and life. He lives in New York. The original article below was originally published at Enplug.com Have you everContinue reading “6 Tips for Responding to Negative Reviews on Social Media”

Social Media Tips for Small Businesses to Ensure Success In 2021.

Social media has become an integral part of everyday life. In fact, many people spend a large part of their day exploring various social media channels. A study from Globalwebinex showed, on average, people spend three hours a day on social networks and messaging.  Given the prevalence of social media, it’s no surprise that marketersContinue reading “Social Media Tips for Small Businesses to Ensure Success In 2021.”

The Biggest Trends in Event Technology for 2020 (G2 Planet)

This week G2 Planet and my colleague Tom Pick published an article entitled The Biggest Trends in Event Technology for 2020 — Per 10 Top Events Experts.  I’m thrilled that my insight was included as one of the event experts within the post.  My “expert” opinion is that as we enter 2020, data will stillContinue reading “The Biggest Trends in Event Technology for 2020 (G2 Planet)”

Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”

The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses

Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list.  On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”