Three Social Media Marketing Myths Debunked

Social Media is similar to Pandora’s Box.  It holds powerful tools which can help boost your business to new customers, retain loyal ones, and help to engage online within the digital world, or if can be a ton of wasted resources if not used properly.  Along with anything new comes a lot of misconceptions.  AlthoughContinue reading “Three Social Media Marketing Myths Debunked”

Ten Eye Opening (and Tweetable) #Instagram Stats

Data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among United States Adults.  The research states that 26% of online adults in the U.S. used Instagram in 2014, up 17% from the previous year, and 13% from 2012.  As a comparison 23% of online adults inContinue reading “Ten Eye Opening (and Tweetable) #Instagram Stats”

Dos and Don’ts of Marketing Automation (Marketo Blog)

“Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.”

-Marissa Pick, (@MarissaPick)

Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”

My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg

This week I had the honor of joining Paul Gillin and Allan Schoenberg for their FIR B2B Show #6 titled Marketers Struggle With Reinvention. Paul and Allan discussed the latest in B2B and Social Media News covering: 1) Recent research from Demand Metric reinforcing the importance of lead generation as just 9% of B2B marketers sayContinue reading “My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg”

Five Simple Rules for B2B Social Media Marketing Success

Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success.  Let me know if you agree, or what rules you follow by tweeting me @MarissaPick. #1: BREAK THE RULES AND HAVE FUN! Social media provides a wayContinue reading “Five Simple Rules for B2B Social Media Marketing Success”

#SocialMedia, It’s not easy, but it is simple.

In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well.  We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc. 72%Continue reading “#SocialMedia, It’s not easy, but it is simple.”