This week G2 Planet and my colleague Tom Pick published an article entitled
The article found that the biggest event technology trend is the use of integrated and aggregated data, bringing together information from multiple devices, event apps, event management platforms, social media, and back-end systems like CRM applications (which is, incidentally, exactly what the G2Planet platform was been built for) to give event professionals a holistic view of what’s happening to support data-driven decisions at both the operational and strategic levels.
Check out the full article to see the insights from the other event professionals included. Below is the insight I shared within the post:
Data remains top-of-mind and crucial for event success into 2020. Successful companies are using analytics tools such as social listening, mobile apps, lead generation, and more to better meet the needs of their clients and personalize and improve the overall experience.
Pre- and post-event surveys are helpful to collect data and suggestions to help shape the agenda, collect feedback, and more, but successful companies will capture data in real time.
Geolocation data can help to personalize the event experience by highlighting activities attendees can check out nearby, alleviate overcrowding and event bottlenecking within specific spaces, send push notifications, collect input and more.
In the past I’ve used technology to collect responses from attendees in real time and develop custom graphics for our social media channels to collect our onsite and virtual audiences. Numerous technologies allow delegates to respond in real time and engage with the event to gamify the experience while providing insight to help shape their experience. Personalizing the event experience is key for success and can help to solve real-time event problems and create a memorable experience for delegates.
As a reminder, this is just a sample and I encourage you to check out the full article by visiting the following link.
What do YOU think the biggest trends will be in event technology into 2020. Leave a comment below.