Four Powerful Email Marketing Tips For Your Business  

Guest post by John Adams.

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In this technological era, every business is adopting digital marketing mediums to connect with their audience. The Internet provides companies an opportunity to access millions of people around the globe. It creates better opportunities for the businesses if you effectively use the digital medium to promote your product & services. Most of the business that were operating physically have opened online shopping stores to cater to the demand of the consumers, and aligning with the shifted consumer buying behaviors. Among all the social mediums, email marketing holds paramount importance to reach out to your consumers. If you are struggling with the good returns from your email marketing campaign then this blog is for you. Within this post we highlight the most powerful email marketing tips for your business. 

Usage of Double Opens Strategy

Double open strategy means that you resend the same email with a different subject line to the subscribers who did not open your first email. When you use double open strategy, there is a likely possibility that more subscribers will open your emails. This gives you a better chance of driving more revenue from these email-marketing campaigns. Simply put, if you resend the email with a catchy and different subject line, you will boost your open rates as well as email marketing ROI. However, it is advisable to pay attention to these things before resending the same email.

  • Creating captivating subject lines
  • Optimizing your pre-header text
  • Be careful with your sending time
  • Do not resend the email immediately, rather wait for time. It is advisable to wait for 3 to 5 days before resending the same email to non-openers.

Usage of a Cliffhanger in Your Subject Line

One of the best ways to get more people to open your email is to engage them, which is quite true. However, there is more! You can hook your subscribers with the help of captivating subject lines, and make them curious by using cliffhanger technique. In the cliffhanger technique, you hold something back from the reader that ultimately will drive them to know more. However, it is good to be cautious. Do not overuse this technique as it can annoy your subscribers.

Your Pre-Header is as Important as Your Subject Lines

Pre-header text is very significant. The more enticing your pre-header text, the better is your open rate. It is very important to use the pre-header space effectively to increase engagement. Yet, marketers make the blunder by neglecting this space. Moreover, they do not pay the same level of attention as they give to their subject lines. Therefore, it is advisable to learn to optimize both your pre-header text as well as your subject lines.

Make Engagement a Priority

The most common mistake every marketer make is to go with a narrow vision. To boost sales and meet the target, they opt for short-term goals. However, they need to go with the long-term approach. You will boost your sales if you have a strong connection with your consumers. That can only happen if you build a good relationship with your subscribers. The reason people want to join your email list is that they want to join you, nor because they want to buy products from you. Remember, consumer engagement is the key to drive a good return from your email marketing campaign in the end.

Conclusion

Email marketing is not something new; rather it has been around for years. However, only a few marketers have mastered this trick. If you want to master this skill, make sure your emails are focused on what your audience wants to hear and not on what you want to tell them. Moreover, do not forget to pay heed to these important email-marketing tips.

John Adams writes about marketing, technology and legal niche topics.  He encourages
his readers to improve their quality of life by incorporating positive and good things. As he loves to share his insight about life experiences, he has contributed to the various online platform within the same niche.

 

 

 

 

 

 

 

 

 

 

 

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019.

These influential marketing professionals specialize in areas such as ABMinfluencer marketingdigital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list. 

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On a personal note, this has been quite a transformative year for me.  I left my full time role last fall to dip my toes into the world of entrepreneurship and setup my own marketing consultancy, Marissa Pick Consulting.    It’s been several months since I made the change and I’m enjoying getting my hands dirty developing marketing strategies, content marketing campaigns as well as expanding my work across new fields and alongside some fabulous clients which I’ve thoroughly enjoyed.

Who knows what lies ahead but i’ve learned to enjoy every day and moment including sharing honors like this! Thank you again for the team at B2B Marketing Exchange for including me within your list of 19 B2B Marketers To Follow In 2019.

 

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog as well as many industry channels.

Each week Dhariana runs a segment known as #CoffeeWithDhari on her Instagram live stream.  Within the livestream she promised her viewers a list of simple and effective things to try on social media within 2019.  You can read the below repurposed post below or by visiting her blog as well.

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10 Simple & Effective New Things to Try on Social Media in 2019 for Success 

  1. Ephemeral content

I think disappearing content or content that is only temporarily available will be big in 2019. It will give followers an extra reason to follow your brand on the particular social media network you’re publishing this kind of content on so they don’t miss out. We’ll discuss a few of these content forms in this post.

  1. Live videos

Live videos will not slow down in social media in 2019 and tie into ephemeral content forms we just talked about. Live videos really let your followers see more of who your brand is behind the scenes. Their unscripted nature add a different element that can contrast a curated feed. They are a great way to “humanize” you brand and drive live engagement with your audience. Live videos can also be repurposed for content later on.

  1. Videos/Vertical video

Speaking of videos, I think vertical videos will become more popular on social media in 2019. We naturally hold our phones vertically and with the popularity of Instagram Stories and the introduction of IGTV I think there might be more of a shift to create vertical content.

  1. Instagram stories

Keep going with those Instagram Stories! I don’t know about you but I’m spending a good amount of time scrolling through stories as opposed to going to the accounts of the people or brands that I follow. While we’re chatting about Instagram stories I think you should make use of the countdown sticker. I just had to bring this one up because I love! It’s a great way to remind people of what’s happening. I’ve been using them to remind my followers of my weekly #CoffeeWithDhari live story segment.

A little bonus here: I think giving Facebook Stories a shot may be worth it. You can repurpose your Instagram Stories.

  1. Influencer marketing (mainly micro influencers)

The influencer marketing world is shifting. I think in 2019 more focus will be placed on micro-influencers. Micro influencers are people with smaller followings (think 10k). These influencers may have a more engaged audience than some of the bigger guys.

  1. Showing more personality

Getting more personal will be a differentiating factor for brands on social media in 2019. In the crowded space of social media marketing, being laser focused will yield more results than trying to appeal to the masses. I predict brands will continue to get personal and get behind specific social and even political causes. Not to0 long ago brands wouldn’t touch issues like this – so it’s refreshing to see the turn around. Just like in life, your personality will attract the people you’re friends with. Showing more personality is also helpful in creating more engaging content on social media.

  1. The death of vanity metrics

I predict (and hope) that 2019 will bring the end of the concentration of vanity metrics on social media marketing. I mentioned this a little in my latest #CoffeeWithDhari session. In the new year I think there will be a stronger emphasis on engagement as opposed to paying attention to follower numbers. Likes may even be weighed more lightly. This is because with the decline in reach, making the most out of the audience you have, and reaching more of the audience you already have will have a bigger impact than just simply gathering likes.

  1. Chatbots, 1-1 messaging

Have you interacted with a chat bot yet? The potential for brands using chatbots is immense. I ordered some items online and was able to get tracking info and updates right on Facebook Messenger. This should be a great aid to customer service. Definitely something to think about going into the new year.

  1. LinkedIn

LinkedIn has been an all time favorite of mine. I think people and brands alike are starting to see the importance and potential of LinkedIn. The originators of the Groups feature – LinkedIn has been a place to gain super targeted and high value leads. LinkedIn has been revamping itself in the past few years and I think more people will be exploring the possibilities on this network in 2019.

  1. Social media ads

Last but not least, and somewhat unfortunately, I think social media ads will be big in 2019. With all the saturation going on, the only way to break through may be to pay to play.

Social media marketing is an ever changing landscape. Just like you change over time, social media changes from day to day. 2018 has been filled with so many new features and innovations and I can’t  wait to see where we will go in 2019. No matter what changes, just know that one thing will not – and that is the power of a strong social media strategy. I am looking forward to relaunching Building Your Brand On Social Media in early 2019! For now you can keep track of your own social strategy with my handy social media strategy checklist.

To view the full article please visit Dhariana’s Blog and subscribe today to receive her notifications. Leave a comment and let me know if you have any recommendations of what you’re looking to try within 2019. 

7 Predictions from Vin Clancy regarding the Future of Social Media

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. And eight year’s later social media is now at the heart of all global communications plans and deeply integrated into many peoples daily routines and lives. With the constant changes to  social media and new entrepreneurs being born everyday social media is the one component that all successful entrepreneurs, influencers and businesses have learn to understand.

Known for his cutting-edge growth hacks and genius business ideas Vin Clancy went from living on welfare in the U.K when he turned things around learning how to use the internet to make things go viral.  He’s just launched his new book Ace The Game: The 100 best growth hacks in the world right now” which is a can’t miss book this year.  You can learn more about Vin by visiting his website or blog and joining his growth club to receive strategies and tips to get ahead as a marketer.

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The future of social media and how to know which social media platform is best to use for your brand or business

Envy, 

That’s what a lot of you feel when you look at brands and influencers who generate huge amounts of traffic and sales from social media.

Don’t worry, I get it too.

Now a lot of these people are either: extremely talented, have a lot of money for ads, or have grinded their way to the top of the newsfeed.  And I have the utmost respect for the vast majority of them. But saying that, there is another reason why these people/brands reached the summit of their game. It’s because they got there first.

Speed is the most valuable asset to have in this game and striking fast and hard is ideally  the way to go about things. Over the past year a lot of people have asked me what the next big social platform is going to be.

Here are 7 of my predictions in regards to the future of social media.

  1. Pinterest isn’t used to its potential and is seriously underrated for driving traffic to blogs, this won’t last forever.

    With many people struggling to drive web traffic from Facebook, Instagram and LinkedIn to their blog many people are beginning to give up.

    Whilst I think people are seriously underating the importance of SEO, there are plenty of people I know who are KILLING IT with Pinterest. One of my ex-pupils generates 100,000 impressions a month using Pinterest a month for next to nothing.   
    I seriously wouldn’t underestimate this platform.

    There are plenty of useful automation softwares for it IFTTT, followlike, tailwind. Use these to auto-pin content and follow/unfollow people at scale.

    If you’ve got a blog or ecommerce store, and a pretty decent sales funnel, then I seriously would look at driving traffic there from Pinterest. Like I said, this won’t last forever.

  2. As Facebook throttles more and more traffic to websites, SEO will make a big comeback.

    Lots of people keep saying Facebook is killing the organic reach of pages. (I might be the first one to say this). It’s actually now been killed. Every post that a page sends out, that doesn’t have any money put behind it, and includes and external link gets seen by one, maybe even two people. What’s the point?

SEO is free (okay you might need to pay for some optimization tools, training or backlinks) but at it’s core optimizing blog posts for SEO is free.

So I reckon that more people at the bottom will be less inclined to dive into social media content marketing and more people will go back to perfecting the SEO for their articles/blog posts.

  1. Want to get the attention of high-ticket prospects through social media? Don’t waste your time, use physical and lumpy mail. This will always be effective in my eyes.  

People love receiving (cool) stuff in the mail.  Do you ever get excited about a package arriving from Amazon? I know I do!  So if you can physically send something to someone, do it.

Physical mail has a 95%-100% pickup rate, especially if it’s something large like a box.  Tip: Call up the office of your prospect (influencer/CEO) and say to their assistant “we want to send x a free pair of shoes what is his/her size?” Then buy the high ticket prospect a nice pair of shoes but only send them one. Tell them in a nice letter “Now I’ve got my foot in the door, I’ll happily give you the other shoe if you agree to go for a coffee with me”

Very cheeky and everyone wants the other shoe.

4. Learn how to grow a Twitch account, this will conquer the earth in the next decade.

This platform will be huge in the coming year, not just for gamers but for everyday folk too.  In fact, it’s huge now! The Amazon owned platform now has 100+ million unique users every month.

The channel IRL (In Real Life) has people live streaming everyday things from: painting, drawing, playing music, building things.  So why not get there first for your niche and find some new customers.  

Maybe I should set up the first live growth hacking channel before someone else does ….

5. People gave up on Facebook chatbots too quickly and no one has done them right yet. Everyone will have them eventually so make yours the best.

When Facebook chatbots came to town everyone went crazy for them, but I’ve seen less and less people rave about them.

For those of you who don’t know chatbots are essentially FB messenger broadcasts that pages can send to anyone who signs up to them.They’re super powerful with many still boasting a huge open rate.

Because people wanted to treat them like an email list they burnt out a lot of people who don’t want marketing messages in their Facebook messenger every other day.

Some of the best bots I’ve seen impart REAL value that people want in their inbox 3-5 times a month MAX.  What a lot of brands haven’t realised is that people have joined your bot it’s because they’ve trusted you.

They’ve allowed you into their inner circle that was previously reserved for their close friends and family. Don’t betray that by selling to them everyday.  (MsgHero and ManyChat are among for favourite chat bot providers)

  1. Too many businesses are always looking for the next shiny object

A lot of startups and businesses come to me and say “You’re the guy that can get traffic out of thin air using social media? Help us!” 

While there are a lot of ways to grow their traffic I always ask to see their current traffic, conversions and email list first. There’s normally a lot of things that people aren’t already doing with their current customers.

So look at your current methods before embarking on completely new strategies.

7. People are still using Twitter wrong

It’s not a broadcast network. It’s a one-to-one network at huge scale.  The half life of a tweet is so short, and the feed moves so fast, that hardly anyone following over 200 people will see your one tweet a day.

So use to either send out 24 tweets a day or just simply @ the people you want to contact instead!  There is software that will help you do this in an organic and human way (don’t go overboard), but this will allow you to scale and hit many people at once.

I reply to nearly everyone who tweets @ me and I’ve seen many a celebrity and influencer do the same. Start using it right.

That’s a wrap for the predictions (I’ll put my crystal ball away now)

So those are my predictions and observations about social media marketing in 2018.

Whilst this is the way I believe things will play out, It’s important to look back at times and check yourself before you decide to massively change course.  If it isn’t broken don’t fix it, this is also known as the “Learn, implement, review” system. This ties into you should work out which social media platform is right for your business.

To be perfectly honest it’s actually quite simple. To start with you should already know the major places your ideal customer hangs out online and that should be your starting point (if you don’t then you have bigger problems to address first!)

Most people try and go for a multi-channel approach and hit all bases. While I too recommend this, it’s very difficult to execute right from the off if you’ve got a small team or work on your own.

If you spread yourself too thin and don’t go in hard on one platform you won’t get any results.  I suggest picking one main channel to focus on, and then a secondary channel a little later down the line.

You need to then look at the competition and work out if they are having success by using this platform, then work out how you can start to attract people to your brand instead.

What do you think of Vin’s predictions, leave a comment below or send me a tweet @marissapick.



 

 

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Are we Addicted to Mobile Phones? Zenith Study finds People Spend 8 hours a day consuming media.

After dropping my kids off this morning I headed to Starbucks and on line I started to clean up my emails when a headline popped out and caught my attention,  People Spend 479 Minutes A Day Consuming Media.  A recent article published by Media Post highlights the transformation of global media consumption over recent years.  According to Zenith’s Media Consumption Forecast the average person spends 479 minutes, or nearly 8 hours a day consuming media which has risen 12% since 2011 (Click to Tweet).

What’s even more staggering is the projection that by 2020 people will spend 492 minutes a day plugged in with 24% of this time expected on mobile devices. (Click to Tweet)

I’m not sure why I was so surprised by the headline since looking around the line everyone’s face was buried deep into their mobile phones.  We’re living in a world where we can access whatever we need on demand and are totally addicted to our cell phones.   In fact, Americans check their phone on average once every 12 minutes – burying their heads in their phones 80 times a day, according to a study from Asurion.  (Click to Tweet)

The study also found that the average person struggles to go little more than 10 minutes without checking their phone and on average people check every four minutes. The below infographic highlights additional findings from the study and covers the reality of separation anxiety for people.  The most staggering example as to the addiction of our cell phones is the the revelation that four in 10 Americans would rather lose their voice for a day than lose their phone for 24 hours. (Click to Tweet)

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I’m totally guilty, and equally addicted to my cell phone.  I love to put my phone away and have “digital-free” time with the kids before bed without any distractions.  It’s always shocking to me when my 3.5 year old son Lucas picks up my cell phone and easily navigates between apps and videos like it’s something he’s been doing his whole life.  A swift reminder that he’s downloading my behavior and even more of a need for me to put my phone down and get on the floor and play with my boys. It’s hard, but doable and very necessary.
What do you think of the statistics included within this article? Are you addicted to your mobile device? I’d love to know your thoughts, send me a tweet or leave a comment below!

Event Manager Blog’s Social Media for Events Guide (2018 Edition)

Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media.

The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events.  Levering social media at live events is crucial for generating engagement before, during and after the conference. However with social media rapidly evolving it’s not something that’s always easy to develop a strategy around especially since KPI’s around live events are sometimes challenging to measure.

I’ve been fortunate to have an extensive event marketing background which has helped me to develop innovative social media campaigns to enhance a variety of live events.   It’s crucial to always take chances and push the limit.  Failure is important to enable you to measure successes over the long term.  Always think outside the box and take chances, that’s how you and you brand can excel and stand out!quote-1-768x510.jpg

So, what are you waiting for, check out the 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media.

What do you think of the guide, anything you would add? Leave me a comment below or shoot me a Tweet!