Today, every business needs to maintain its online presence to be able to reach their potential customers. The data speaks for itself: The number of internet users in North America is rapidly growing.
Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.
Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.
This week G2 Planet and my colleague Tom Pick published an article entitled The Biggest Trends in Event Technology for 2020 — Per 10 Top Events Experts. I’m thrilled that my insight was included as one of the event experts within the post. My “expert” opinion is that as we enter 2020, data will stillContinue reading “The Biggest Trends in Event Technology for 2020 (G2 Planet)”
Recently my colleague Tom Pick published an insightful article for G2 Planet, “How Can You Work More Effectively? 9 Women Experts Lean In.” I’m thrilled that Tom included my insight within the post along with such dynamic and brilliant industry thought leaders. Tom reached out to me over the summer asking for my advice regarding whatContinue reading “How Can You Work More Effectively? 9 Women Experts Lean In.”
Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”
Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”
I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list. On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”
I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry. She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”
Often at conferences I discuss the power of visual social media. We’re living during a social media revolution and as Aristotle stated well before social media existed, “There can be no words without pictures.” The human brain process images 60,000 times quicker than text (Click to Tweet) and 59% of executives would rather watch video thanContinue reading “How to drive traffic through Instagram & Pinterest without spending large amounts of money”