6 Tips for Responding to Negative Reviews on Social Media

The Below is a Guest Post from Mark Lindsay who is a writer and marketing executive with over 20 years of experience working in the industry. He contributes to several digital and print publications on topics related to work and life. He lives in New York. The original article below was originally published at Enplug.com Have you everContinue reading “6 Tips for Responding to Negative Reviews on Social Media”

Social Media Tips for Small Businesses to Ensure Success In 2021.

Social media has become an integral part of everyday life. In fact, many people spend a large part of their day exploring various social media channels. A study from Globalwebinex showed, on average, people spend three hours a day on social networks and messaging.  Given the prevalence of social media, it’s no surprise that marketersContinue reading “Social Media Tips for Small Businesses to Ensure Success In 2021.”

Master The Art Of Facebook And Instagram Marketing With These 12 Tips

Guest Post from Shweta Singh, Confluencr Businesses today are dealing with customers falling within either the millennial or Gen Z generation. These audiences received formal education and are updated when it comes to technology. Also, they’re acquainted when it comes to social media platforms like Facebook, Instagram, Twitter, etc. They’re connected with their social circle through theseContinue reading “Master The Art Of Facebook And Instagram Marketing With These 12 Tips”

5 Tips to Build Your Personal Brand During the Era of COVID-19

Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.

Social Selling – How Businesses Can Boost Their Sales

Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.

The Biggest Trends in Event Technology for 2020 (G2 Planet)

This week G2 Planet and my colleague Tom Pick published an article entitled The Biggest Trends in Event Technology for 2020 — Per 10 Top Events Experts.  I’m thrilled that my insight was included as one of the event experts within the post.  My “expert” opinion is that as we enter 2020, data will stillContinue reading “The Biggest Trends in Event Technology for 2020 (G2 Planet)”

How Can You Work More Effectively? 9 Women Experts Lean In.

Recently my colleague Tom Pick published an insightful article for G2 Planet, “How Can You Work More Effectively? 9 Women Experts Lean In.” I’m thrilled that Tom included my insight within the post along with such dynamic and brilliant industry thought leaders.   Tom reached out to me over the summer asking for my advice regarding whatContinue reading “How Can You Work More Effectively? 9 Women Experts Lean In.”

Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”

The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses

Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”