The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses

Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list.  On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”

10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS

I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry.  She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”

7 Predictions from Vin Clancy regarding the Future of Social Media

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. And eight year’s later social media is now at the heart of all global communications plans and deeply integrated into many peoples daily routines and lives. With the constant changes to  social media andContinue reading “7 Predictions from Vin Clancy regarding the Future of Social Media”

Are we Addicted to Mobile Phones? Zenith Study finds People Spend 8 hours a day consuming media.

After dropping my kids off this morning I headed to Starbucks and on line I started to clean up my emails when a headline popped out and caught my attention,  People Spend 479 Minutes A Day Consuming Media.  A recent article published by Media Post highlights the transformation of global media consumption over recent years.  AccordingContinue reading “Are we Addicted to Mobile Phones? Zenith Study finds People Spend 8 hours a day consuming media.”

Event Manager Blog’s Social Media for Events Guide (2018 Edition)

Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media. The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events.  Levering social mediaContinue reading “Event Manager Blog’s Social Media for Events Guide (2018 Edition)”

A trip down Event Memory Lane…

Ahead of the close of 2017 I was thrilled to see my name included as one of the Top 29 Event Industry Influencers to Follow from a newly released article from Tom Pick/G2 Planet.  I have extensive experience working within the Event Industry and am thrilled to be included with so many colleagues from oneContinue reading “A trip down Event Memory Lane…”

The Critical Importance Of Lead Validation In Internet Marketing

I’m thrilled to include a guest post from Aaron Wittersheim who is the Chief Operating Officer at Straight North, an Internet marketing agency specializing in SEO, PPC and web design. Within my post “Four Trends Marketers Shouldn’t Ignore” I included information that content marketing and native growth will eventually outpace display and search.  I connected withContinue reading “The Critical Importance Of Lead Validation In Internet Marketing”

Four Trends Marketers Shouldn’t Ignore

Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe highlighting key trends and stats marketers can’t afford to ignore. 1. Content Marketing is King! If you’re vaguely familiar with Content MarketingContinue reading “Four Trends Marketers Shouldn’t Ignore”