The Biggest Trends in Event Technology for 2020 (G2 Planet)

This week G2 Planet and my colleague Tom Pick published an article entitled The Biggest Trends in Event Technology for 2020 — Per 10 Top Events Experts.  I’m thrilled that my insight was included as one of the event experts within the post.  My “expert” opinion is that as we enter 2020, data will still remain king and crucial for ongoing event success.   I also think personalization is crucial to enhance the overall event experience.  

The article found that the biggest event technology trend is the use of integrated and aggregated data, bringing together information from multiple devices, event apps, event management platforms, social media, and back-end systems like CRM applications (which is, incidentally, exactly what the G2Planet platform was been built for) to give event professionals a holistic view of what’s happening to support data-driven decisions at both the operational and strategic levels.

Check out the full article to see the insights from the other event professionals included.  Below is the insight I shared within the post:

Data remains top-of-mind and crucial for event success into 2020.  Successful companies are using analytics tools such as social listening, mobile apps, lead generation, and more to better meet the needs of their clients and personalize and improve the overall experience.

Pre- and post-event surveys are helpful to collect data and suggestions to help shape the agenda, collect feedback, and more, but successful companies will capture data in real time. 

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Geolocation data can help to personalize the event experience by highlighting activities attendees can check out nearby, alleviate overcrowding and event bottlenecking within specific spaces, send push notifications, collect input and more. 

In the past I’ve used technology to collect responses from attendees in real time and develop custom graphics for our social media channels to collect our onsite and virtual audiences.  Numerous technologies allow delegates to respond in real time and engage with the event to gamify the experience while providing insight to help shape their experience.  Personalizing the event experience is key for success and can help to solve real-time event problems and create a memorable experience for delegates. 

As a reminder, this is just a sample and I encourage you to check out the full article by visiting the following link.

What do YOU think the biggest trends will be in event technology into 2020.  Leave a comment below.

How Can You Work More Effectively? 9 Women Experts Lean In.

Recently my colleague Tom Pick published an insightful article for G2 Planet, How Can You Work More Effectively? 9 Women Experts Lean In.” I’m thrilled that Tom included my insight within the post along with such dynamic and brilliant industry thought leaders.  

Tom reached out to me over the summer asking for my advice regarding what would help me to do my job more effectively.  I thought for a few days before sharing my feedback with him.   After receiving responses from several other thought leaders he found that several of us mentioned things like needing more hours within our day, many expressed a desire for more support and understanding from management and clients.  All of us featured provided an array of answers and I shared the below advice:

“More hours in my day!

Seriously, sometimes days fly by and some days drag on, but when it comes to events it’s always that last minute rush of things coming together which can prove challenging at time.

I often find myself in a last-minute crunch and having to prioritize what really needs to get done at any given time.  With two kids and my own consulting business, I’d say I’m a multi-tasking Momma, and working smarter and not necessary harder at all times is what’s helped me to get ahead over the years.”

What do you think? What would help you work more effectively? As my children are both back to school and settling into new routines I’m reflecting on my advice and enjoying reading other’s insight and commentary.   The photo below was taken after my older son’s Lucas first day at his new school.  We walked down the path to my car together as he told me all about his day and he reflected upon his day within a new environment with new teachers and friends.    As he described his day it was refreshing to hear a fresh perspective from someone taking it all in, a sponge if you will.   I constantly try to work more effectively and clean in and reflect, prioritize and improve and as I settle into my new routine I hope to continue to do so into the end of the year.

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As a reminder please check out Tom’s post How Can You Work More Effectively? 9 Women Experts Lean In.”

I’d love to hear your feedback, please leave a comment below or send me a tweet @marissapick.