Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.
Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.
Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”
I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry. She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”
Often at conferences I discuss the power of visual social media. We’re living during a social media revolution and as Aristotle stated well before social media existed, “There can be no words without pictures.” The human brain process images 60,000 times quicker than text (Click to Tweet) and 59% of executives would rather watch video thanContinue reading “How to drive traffic through Instagram & Pinterest without spending large amounts of money”
On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. And eight year’s later social media is now at the heart of all global communications plans and deeply integrated into many peoples daily routines and lives. With the constant changes to social media andContinue reading “7 Predictions from Vin Clancy regarding the Future of Social Media”
Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media. The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events. Levering social mediaContinue reading “Event Manager Blog’s Social Media for Events Guide (2018 Edition)”
Social media is constantly evolving as are the tools available for marketers to improve their brand and audiences within their social media channels and campaigns. Below I’ve outlined the Five Tools I’m using currently using to make life easier.
This September I’ll be speaking with April Rudin during CFA Institute’s Alpha and Gender Diversity: The Competitive Edge Conference in Boston. We’ll be delivering a pre-conference workshop on building a strong personal brand through social media. In a nutshell social media is the crucial piece for managing and establishing your personal brand online. Not only is social mediaContinue reading “4 Tips for Building a Social Media Strategy for Your Personal Brand”
Have you ever wondered why some businesses succeed at social media while others fail? The difference is a solid social media strategy. 3 in 4 consumers make a buying decision based on online content wouldn’t you agree that consistency and a strategy is crucial? Social media was once seen as the wild child of theContinue reading “Five Steps to Improve Your Social Media Strategy”