28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)

Guest Post from David Coen. The Full Post can be found here.  Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business andContinue reading “28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)”

Lessons Learned from 365 Days of Consulting

Yesterday was my birthday! Not my actual birthday, but the birth of my business. One year ago, I was hired by my first client and officially became a consultant. It was the scariest, yet most exciting and satisfying decision I’ve ever made.  Would this work? Could I really make a living being my own boss?Continue reading “Lessons Learned from 365 Days of Consulting”

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list.  On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”

Event Manager Blog’s Social Media for Events Guide (2018 Edition)

Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media. The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events.  Levering social mediaContinue reading “Event Manager Blog’s Social Media for Events Guide (2018 Edition)”

The Eight Traits Successful People Have In Common

Lecturer Richard St. John met a young girl on a plane on his way to speak at a TED conference in California who asked him a simple question, are you successful? This sparked him to travel the world for years where he conducted face-to-face interviews with a wide array of people to find the common factorsContinue reading “The Eight Traits Successful People Have In Common”

Meet Mike, Your Customer in 2015 (Infographic)

Always connected, opinionated and sharing it, requires immediacy, and so much more. This is Mike, and he’s your customer in 2015. With 34% of people turning to social media to air their feelings about a company, you better know what your consumers/followers are saying, and monitor and respond. Some great stats in the infographic above.Continue reading “Meet Mike, Your Customer in 2015 (Infographic)”

Ten Tips for Using Social Media to Further Your Career

Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion.  Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, seniorContinue reading “Ten Tips for Using Social Media to Further Your Career”

2014 New Year’s Resolutions, Reflections, and Objectives.

Scott Adams, the creator of Dilbert wrote a great post for the Washington Post titled, “Read this if you want to be happy in 2014.” Within the article he outlined a very basic principle, Happiness = Health + Freedom. Scott reminds us that there’s’es a right time and a wrong time for almost every activity from sleep, payingContinue reading “2014 New Year’s Resolutions, Reflections, and Objectives.”

#SocialMedia, It’s not easy, but it is simple.

In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well.  We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc. 72%Continue reading “#SocialMedia, It’s not easy, but it is simple.”

“Be Prepared to Be Spontaneous”

Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC.  One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing.   We live in a society now where people can consume media as they want.Continue reading ““Be Prepared to Be Spontaneous””