I’m looking forward to speaking next month in London during B2B Marketing’s B2B Summit. My presentation will focus around visual social marketing which I feel is the next generation of social media. I spoke with the editorial team who published the below article on their website here.
Q: Tell us a little bit about what you do
I just started a new role as director of social media at the CFA Institute. I oversee efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry. I oversee the global social media campaigns and lead a global team.
Q: Your session at the B2B Summit is on visual social media. Are B2B brands missing a trick by not using it?
The human brain processes images 60,000 times faster than text and 90 per cent of the information transited to the brain is visual. Visual platforms allow real-time marketing to give brands an advantage for a behind the scenes look to drive more personal connections. Companies should be tapping into visual social media to show their audience how awesome the brand is and to provide the visual stories the customers/delegates want to see and hear. It’s important to keep an open mind and formulate a social media plan with realistic expectations and don’t be afraid to test new things, and push the limit. We can’t measure success without having failures as part of our journey.