Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe highlighting key trends and stats marketers can’t afford to ignore. 1. Content Marketing is King! If you’re vaguely familiar with Content MarketingContinue reading “Four Trends Marketers Shouldn’t Ignore”
Tag Archives: socialmedia
Three Social Media Marketing Myths Debunked
Social Media is similar to Pandora’s Box. It holds powerful tools which can help boost your business to new customers, retain loyal ones, and help to engage online within the digital world, or if can be a ton of wasted resources if not used properly. Along with anything new comes a lot of misconceptions. AlthoughContinue reading “Three Social Media Marketing Myths Debunked”
Don’t Get Left Behind, Six Tips to Recharge Your Marketing
The World is Changing, How are you Marketing to a Changing Audience? The average person now spends more than 12 hours online everyday! This is great news for marketers because by 2020 over 80% of the buying cycle will be under their control. It also means that marketers will need to better understand the theContinue reading “Don’t Get Left Behind, Six Tips to Recharge Your Marketing”
Three minutes with ME, article featured online with B2B Marketing
I’m looking forward to speaking next month in London during B2B Marketing’s B2B Summit. My presentation will focus around visual social marketing which I feel is the next generation of social media. I spoke with the editorial team who published the below article on their website here. B2B MARKETING KNOWLEDGE BANK INTERVIEW: Marissa Pick, director of social mediaContinue reading “Three minutes with ME, article featured online with B2B Marketing”
Authority, Impact, and the Future of Influence Marketing
Influencer marketing is the most powerful tool in getting a brand’s message to an interested audience in a relevant and authentic way. Whether launching a new product or just trying to raise brand awareness, it’s effective in driving engagement, visibility,quality traffic, and more. Last week I spoke at ClickZ Live New York on Authority, Impact, and theContinue reading “Authority, Impact, and the Future of Influence Marketing”
Content Is Fire, Social Media is Gasoline
In 2013 Dave Kerpen shared a post on LinkedIn entitled Content Is Fire, Social Media is Gasoline. Within the post he discusses the importance of keeping it real while also keeping it relevant. If your social media informs more often than it promotes, you’re on the right track. If it is deeply helpful rather than deeplyContinue reading “Content Is Fire, Social Media is Gasoline”
Ten Eye Opening (and Tweetable) #Instagram Stats
Data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among United States Adults. The research states that 26% of online adults in the U.S. used Instagram in 2014, up 17% from the previous year, and 13% from 2012. As a comparison 23% of online adults inContinue reading “Ten Eye Opening (and Tweetable) #Instagram Stats”
#SocialMedia Tuesday Comic
I came across this great cartoon outlining the Five Stages of #SocialMedia Adoption by Marketers from the brillant @tomfishburne, enjoy!
Does Social Media Rule Publishing? #Yes.
The emergence of social media has had a tremendous impact of how digital news is produced, consumed, and specifically around how the journalists behind the stories are pressured to re approach and modify their craft. This month, Edelman Media Network teamed up with two start ups NewsWhip and Much Rack and surveyed 250 working journalists, revealing that moreContinue reading “Does Social Media Rule Publishing? #Yes.”
Four Metrics to Better Evaluate and Optimize Your Social Media Content
It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience. Whether you’re a large brand or a blogger, if you’re spending time creating and sharing content no one is interested in, well, you’re just waiting your time! Avinash Kaushik’s four major socialContinue reading “Four Metrics to Better Evaluate and Optimize Your Social Media Content”
