The Future of Content Marketing Appears Bright Moving Into 2022

The pandemic put content center stage, reminding many marketers that they must develop content that includes purpose, context, creativity, and integrity. To do so, content must add value and enhance the conversation with brands’ target audiences to facilitate engagement. It’s clear that people are looking for ways to be inspired and entertained, making it evenContinue reading “The Future of Content Marketing Appears Bright Moving Into 2022”

Four Trends Marketers Shouldn’t Ignore

Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe highlighting key trends and stats marketers can’t afford to ignore. 1. Content Marketing is King! If you’re vaguely familiar with Content MarketingContinue reading “Four Trends Marketers Shouldn’t Ignore”

Three Social Media Marketing Myths Debunked

Social Media is similar to Pandora’s Box.  It holds powerful tools which can help boost your business to new customers, retain loyal ones, and help to engage online within the digital world, or if can be a ton of wasted resources if not used properly.  Along with anything new comes a lot of misconceptions.  AlthoughContinue reading “Three Social Media Marketing Myths Debunked”

Authority, Impact, and the Future of Influence Marketing

Influencer marketing is the most powerful tool in getting a brand’s message to an interested audience in a relevant and authentic way. Whether launching a new product or just trying to raise brand awareness, it’s effective in driving engagement, visibility,quality traffic, and more. Last week I spoke at ClickZ Live New York on Authority, Impact, and theContinue reading “Authority, Impact, and the Future of Influence Marketing”

Does Social Media Rule Publishing? #Yes.

The emergence of social media has had a tremendous impact of how digital news is produced, consumed, and specifically around how the journalists behind the stories are pressured to re approach and modify their craft.  This month, Edelman Media Network teamed up with two start ups NewsWhip and Much Rack and surveyed 250 working journalists, revealing that moreContinue reading “Does Social Media Rule Publishing? #Yes.”

The Social Domino Effect

According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language usedContinue reading “The Social Domino Effect”