The pandemic put content center stage, reminding many marketers that they must develop content that includes purpose, context, creativity, and integrity. To do so, content must add value and enhance the conversation with brands’ target audiences to facilitate engagement. It’s clear that people are looking for ways to be inspired and entertained, making it evenContinue reading “The Future of Content Marketing Appears Bright Moving Into 2022”
Tag Archives: b2b
Four Trends Marketers Shouldn’t Ignore
Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe highlighting key trends and stats marketers can’t afford to ignore. 1. Content Marketing is King! If you’re vaguely familiar with Content MarketingContinue reading “Four Trends Marketers Shouldn’t Ignore”
Five Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy
Social Media is changing faster than ever. It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Of course there were websites such as Friendster and MySpace which had a decent level of adoption, but the population as a whole had not come around to it yet. These days aContinue reading “Five Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy”
Three Social Media Marketing Myths Debunked
Social Media is similar to Pandora’s Box. It holds powerful tools which can help boost your business to new customers, retain loyal ones, and help to engage online within the digital world, or if can be a ton of wasted resources if not used properly. Along with anything new comes a lot of misconceptions. AlthoughContinue reading “Three Social Media Marketing Myths Debunked”
Don’t Get Left Behind, Six Tips to Recharge Your Marketing
The World is Changing, How are you Marketing to a Changing Audience? The average person now spends more than 12 hours online everyday! This is great news for marketers because by 2020 over 80% of the buying cycle will be under their control. It also means that marketers will need to better understand the theContinue reading “Don’t Get Left Behind, Six Tips to Recharge Your Marketing”
Three minutes with ME, article featured online with B2B Marketing
I’m looking forward to speaking next month in London during B2B Marketing’s B2B Summit. My presentation will focus around visual social marketing which I feel is the next generation of social media. I spoke with the editorial team who published the below article on their website here. B2B MARKETING KNOWLEDGE BANK INTERVIEW: Marissa Pick, director of social mediaContinue reading “Three minutes with ME, article featured online with B2B Marketing”
Authority, Impact, and the Future of Influence Marketing
Influencer marketing is the most powerful tool in getting a brand’s message to an interested audience in a relevant and authentic way. Whether launching a new product or just trying to raise brand awareness, it’s effective in driving engagement, visibility,quality traffic, and more. Last week I spoke at ClickZ Live New York on Authority, Impact, and theContinue reading “Authority, Impact, and the Future of Influence Marketing”
#SocialMedia Tuesday Comic
I came across this great cartoon outlining the Five Stages of #SocialMedia Adoption by Marketers from the brillant @tomfishburne, enjoy!
Does Social Media Rule Publishing? #Yes.
The emergence of social media has had a tremendous impact of how digital news is produced, consumed, and specifically around how the journalists behind the stories are pressured to re approach and modify their craft. This month, Edelman Media Network teamed up with two start ups NewsWhip and Much Rack and surveyed 250 working journalists, revealing that moreContinue reading “Does Social Media Rule Publishing? #Yes.”
The Social Domino Effect
According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language usedContinue reading “The Social Domino Effect”
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