The Wheel of a Successful Social Media Strategy

You must always assess, implement, and monitor your strategy to ensure it's working and effective. If you want to put it in simpler terms;

1) This is what we want to do

2) This is how we're going to do it

3) This is how we did it

The Do’s and Don’t of Marketing Automation

Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.

Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”

My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg

This week I had the honor of joining Paul Gillin and Allan Schoenberg for their FIR B2B Show #6 titled Marketers Struggle With Reinvention. Paul and Allan discussed the latest in B2B and Social Media News covering: 1) Recent research from Demand Metric reinforcing the importance of lead generation as just 9% of B2B marketers sayContinue reading “My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg”

Do You Have a Strategy for Responding to Negative Social Media Posts?

Earlier this month eMarketer posted a great article, Are You Still Missing a Strategy for Negative Social Posts? where they shared that most marketers respond within a day to negative posts.  A staggering 88% of employees will use social media for marketing in 2014 however many still have trouble identifying ROI, but also responding to the negativeContinue reading “Do You Have a Strategy for Responding to Negative Social Media Posts?”

Five Simple Rules for B2B Social Media Marketing Success

Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success.  Let me know if you agree, or what rules you follow by tweeting me @MarissaPick. #1: BREAK THE RULES AND HAVE FUN! Social media provides a wayContinue reading “Five Simple Rules for B2B Social Media Marketing Success”

Ten Tips for Using Social Media to Further Your Career

Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion.  Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, seniorContinue reading “Ten Tips for Using Social Media to Further Your Career”

10 Shocking #SocialMedia Stats (#Infographic)

This morning I came across a fantastic infographic outlining 10 social media stats from CashSherpa. The infographic outlines 10 astonishing social media facts and reminds us that everything we thought we knew about social media is wrong. Too lazy to visualize and appreciate? Below are the stats: The fastest growing demographic on twitter is theContinue reading “10 Shocking #SocialMedia Stats (#Infographic)”

#SocialMedia, It’s not easy, but it is simple.

In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well.  We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc. 72%Continue reading “#SocialMedia, It’s not easy, but it is simple.”