A social media strategy and a social media plan have a lot in common.  A strategy is where you’re heading, and an effective social media plan should lay out how you’ll get there.  When you’re coming up with a strategy it’s important to focus on business objectives, the platforms you’ll be using, and most importantly the below wheel of a crucial three- part idea.  Once you come up with your strategy, you’ll need to implement it, and measure it, and think about it ongoing to always adjust and ensure it’s working.  The below wheel is the most effective illustration i’ve seen to reinforce this idea.

You must always assess, implement, and monitor your strategy to ensure it’s working and effective.  If you want to put it in simpler terms; 

1) This is what we want to do

2) This is how we’re going to do it

3) This is how we did it

Repeat:)

I would love to know your thoughts, and how this wheel fits into your experiences building an ongoing social media strategy.  Send me a Tweet @MarissaPick, or leave a comment below.