The Wheel of a Successful Social Media Strategy

A social media strategy and a social media plan have a lot in common.  A strategy is where you’re heading, and an effective social media plan should lay out how you’ll get there.  When you’re coming up with a strategy it’s important to focus on business objectives, the platforms you’ll be using, and most importantly the below wheel of a crucial three- part idea.  Once you come up with your strategy, you’ll need to implement it, and measure it, and think about it ongoing to always adjust and ensure it’s working.  The below wheel is the most effective illustration i’ve seen to reinforce this idea.

Plan

You must always assess, implement, and monitor your strategy to ensure it’s working and effective.  If you want to put it in simpler terms; 

1) This is what we want to do

2) This is how we’re going to do it

3) This is how we did it

Repeat:)

I would love to know your thoughts, and how this wheel fits into your experiences building an ongoing social media strategy.  Send me a Tweet @MarissaPick, or leave a comment below. 

Published by marissapick

As a marketing professional with over a decade of experience, I understand what it takes to meet the needs of targeted audiences and how to utilize feedback to conduct new digital campaigns and strategies. I have a passion for digital marketing and the overall communications field because it is an effective tool for connecting people. I'm a self-proclaimed "foodie" and obsessed with great wine and red velvet cupcakes. I'm an avid sports fan (go yankees!) and a total shopping addict and my biggest pride and joy are my two sons Lucas and Reid. I love to travel the world, and reflect and share insights with you on this blog, hope you enjoy!

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