Authority, Impact, and the Future of Influence Marketing

Influencer marketing is the most powerful tool in getting a brand’s message to an interested audience in a relevant and authentic way. Whether launching a new product or just trying to raise brand awareness, it’s effective in driving engagement, visibility,quality traffic, and more. Last week I spoke at ClickZ Live New York on Authority, Impact, and theContinue reading “Authority, Impact, and the Future of Influence Marketing”

Content Is Fire, Social Media is Gasoline

In 2013 Dave Kerpen shared a post on LinkedIn entitled Content Is Fire, Social Media is Gasoline.  Within the post he discusses the importance of keeping it real while also keeping it relevant. If your social media informs more often than it promotes, you’re on the right track. If it is deeply helpful rather than deeplyContinue reading “Content Is Fire, Social Media is Gasoline”

Ten Eye Opening (and Tweetable) #Instagram Stats

Data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among United States Adults.  The research states that 26% of online adults in the U.S. used Instagram in 2014, up 17% from the previous year, and 13% from 2012.  As a comparison 23% of online adults inContinue reading “Ten Eye Opening (and Tweetable) #Instagram Stats”

Does Social Media Rule Publishing? #Yes.

The emergence of social media has had a tremendous impact of how digital news is produced, consumed, and specifically around how the journalists behind the stories are pressured to re approach and modify their craft.  This month, Edelman Media Network teamed up with two start ups NewsWhip and Much Rack and surveyed 250 working journalists, revealing that moreContinue reading “Does Social Media Rule Publishing? #Yes.”

Four Metrics to Better Evaluate and Optimize Your Social Media Content

It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience.  Whether you’re a large brand or a blogger, if you’re spending time creating and sharing content no one is interested in, well, you’re just waiting your time!  Avinash Kaushik’s four major socialContinue reading “Four Metrics to Better Evaluate and Optimize Your Social Media Content”

The Social Domino Effect

According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language usedContinue reading “The Social Domino Effect”

Social Media is Here to Stay, just watch Erik Qualman’s #Socialnomics 2014

We don’t have a choice on whether we do social media, the choice is how well we do it.  -Erik Qualman In his latest Installation and update of his famed Social Media Revolution video, Erik Qualman once again creates another fantastic video highlighting some key statistics. Erik reminds us that the four p’s of marketing (product, place, price, promotion)Continue reading “Social Media is Here to Stay, just watch Erik Qualman’s #Socialnomics 2014”