Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”

Do You Have a Strategy for Responding to Negative Social Media Posts?

Earlier this month eMarketer posted a great article, Are You Still Missing a Strategy for Negative Social Posts? where they shared that most marketers respond within a day to negative posts.  A staggering 88% of employees will use social media for marketing in 2014 however many still have trouble identifying ROI, but also responding to the negativeContinue reading “Do You Have a Strategy for Responding to Negative Social Media Posts?”

Ten Tips for Using Social Media to Further Your Career

Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion.  Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, seniorContinue reading “Ten Tips for Using Social Media to Further Your Career”

2014 New Year’s Resolutions, Reflections, and Objectives.

Scott Adams, the creator of Dilbert wrote a great post for the Washington Post titled, “Read this if you want to be happy in 2014.” Within the article he outlined a very basic principle, Happiness = Health + Freedom. Scott reminds us that there’s’es a right time and a wrong time for almost every activity from sleep, payingContinue reading “2014 New Year’s Resolutions, Reflections, and Objectives.”