It seems like the only thing that’s constant these days is change. As the future is increasingly shrouded in uncertainty, it’s clear we must learn to cope with change. Last year was a year none of us will ever forget. The COVID-19 pandemic shook the world and touched each and every one of us. The pastContinue reading “Reflections on the Past Year During the Jewish Holidays￼”
If someone offered you a crystal ball that could tell you the future of content generation, would you want it? As a member of The Upside, an award-winning community and accelerator for thriving consultants, I participated in a recent Clubhouse event discussing the future of content generation. This got me thinking about trends for theContinue reading “The Future of Content Generation”
In 2013 I wrote an article for OMI (Online Marketing Institute) entitled Social Media: It’s not easy, but it’s simple. The concept for the article was based around the idea that brands must be ready to send the right message to the right people, in the right place, at the right time. If you weren’t embracing social mediaContinue reading “Social media: It’s not easy, but it is simple- Volume 2.”
The Below is a Guest Post from Mark Lindsay who is a writer and marketing executive with over 20 years of experience working in the industry. He contributes to several digital and print publications on topics related to work and life. He lives in New York. The original article below was originally published at Enplug.com Have you everContinue reading “6 Tips for Responding to Negative Reviews on Social Media”
Today, every business needs to maintain its online presence to be able to reach their potential customers. The data speaks for itself: The number of internet users in North America is rapidly growing.
Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.
Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.
Guest Post from David Coen. The Full Post can be found here. Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business andContinue reading “28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)”
Yesterday was my birthday! Not my actual birthday, but the birth of my business. One year ago, I was hired by my first client and officially became a consultant. It was the scariest, yet most exciting and satisfying decision I’ve ever made. Would this work? Could I really make a living being my own boss?Continue reading “Lessons Learned from 365 Days of Consulting”
I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list. On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”