How to Plan Your Digital Marketing Strategy

Today, every business needs to maintain its online presence to be able to reach their potential customers. The data speaks for itself: The number of internet users in North America is rapidly growing.

5 Tips to Build Your Personal Brand During the Era of COVID-19

Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.

Social Selling – How Businesses Can Boost Their Sales

Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.

28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)

Guest Post from David Coen. The Full Post can be found here.  Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business andContinue reading “28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)”

Lessons Learned from 365 Days of Consulting

Yesterday was my birthday! Not my actual birthday, but the birth of my business. One year ago, I was hired by my first client and officially became a consultant. It was the scariest, yet most exciting and satisfying decision I’ve ever made.  Would this work? Could I really make a living being my own boss?Continue reading “Lessons Learned from 365 Days of Consulting”

Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019

I’m thrilled to announce that last month the team from B2B Marketing Exchange included me within their list of 19 B2B Marketers To Follow In 2019. These influential marketing professionals specialize in areas such as ABM, influencer marketing, digital marketing and more. I’m honored to be included alongside 18 such influential and powerful icons within this list.  On a personal note, thisContinue reading “Honored to Be Named as One of the Top 19 B2B Marketers To Follow In 2019”

Event Manager Blog’s Social Media for Events Guide (2018 Edition)

Thank you so much to the Event Manager Blog for including my insight and experiences within the newly launched 2018 Edition of Social Media for Events: A Complete Guide to Marketing Your Events Using Social Media. The guide shares 42 strategies, ideas, tips and tactics on using social media to promote events.  Levering social mediaContinue reading “Event Manager Blog’s Social Media for Events Guide (2018 Edition)”

A trip down Event Memory Lane…

Ahead of the close of 2017 I was thrilled to see my name included as one of the Top 29 Event Industry Influencers to Follow from a newly released article from Tom Pick/G2 Planet.  I have extensive experience working within the Event Industry and am thrilled to be included with so many colleagues from oneContinue reading “A trip down Event Memory Lane…”

My Three Rules to Maintain a Healthy Work-Life Balance

In an age where we are readily able to access our work 24/7 many people are putting in extra hours, and using their smartphones to continue to be “on-call” outside of traditional work hours. I’m guilty as charged and often reach for my phone and answer work emails early in the morning and late atContinue reading “My Three Rules to Maintain a Healthy Work-Life Balance”