I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush. If you’re like me you are totally addicted to Candy Crush. It’s been almost two months since i’ve started playing and I still can’t put the game down, I’m stuck at level 181, but continue to “crush” daily on my commute into work.
Ted’s article highlights four best practices which marketers can take away from Candy Crush.
1) Simple content is often the most effective
2) The journey has no end.
3) “Gate” content at the most appropriate places and times.
4) Big data insights lead to increased stickiness.
In summary, this article really sums up four really great content marketing lessons. Not only is content king, but keeping content simple is crucial for successful content marketing. This is the most basic of games, and as Ted says it “delivers the right experience at the right time.” Candy Crush itself is simple, exciting, competitive, and offers upsells and capability to share and compete all at once.
It’s a home run as far as games go and for me it’s the longest game “fad” i’ve ever had, i’ll even admit I’ve spent money to buy lives and some lollipops.
Marissa's Picks 
Reblogged this on Upgrade to Smart Processing.
Excelleոt wweb site you’ve got here.. It’s hard to find
quality writing like yoours nowaԀays. I seriouѕly appreciatfe indivіdսals like you!
Take care!!
Can you tell us more about this? I’d like to find out
more details.
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog?
My website is in the very same niche as yours and my visitors would certainly
benefit from a lot of the information you present here. Please let me
know if this okay with you. Many thanks!
No problem, please go ahead and share…
Excellent way of describing, and good article to obtain data about my presentation topic, which i am going to present in university.
Having read this I believed it was very informative.
I appreciate you finding the time and effort to put
this short article together. I once again find myself personally spending a lot of time both
reading and commenting. But so what, it was still worthwhile!
Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed
account your blog posts. Any way I’ll be subscribing to your
augment and even I achievement you access consistently rapidly.