I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush. If you’re like me you are totally addicted to Candy Crush. It’s been almost two months since i’ve started playing and I still can’t put the game down, I’m stuck at level 181, but continue to “crush” daily on my commute into work.
Ted’s article highlights four best practices which marketers can take away from Candy Crush.
1) Simple content is often the most effective
2) The journey has no end.
3) “Gate” content at the most appropriate places and times.
4) Big data insights lead to increased stickiness.
In summary, this article really sums up four really great content marketing lessons. Not only is content king, but keeping content simple is crucial for successful content marketing. This is the most basic of games, and as Ted says it “delivers the right experience at the right time.” Candy Crush itself is simple, exciting, competitive, and offers upsells and capability to share and compete all at once.
It’s a home run as far as games go and for me it’s the longest game “fad” i’ve ever had, i’ll even admit I’ve spent money to buy lives and some lollipops.