Social media has become an integral part of everyday life. In fact, many people spend a large part of their day exploring various social media channels. A study from Globalwebinex showed, on average, people spend three hours a day on social networks and messaging. Given the prevalence of social media, it’s no surprise that marketersContinue reading “Social Media Tips for Small Businesses to Ensure Success In 2021.”
Today, every business needs to maintain its online presence to be able to reach their potential customers. The data speaks for itself: The number of internet users in North America is rapidly growing.
Social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.
I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry. She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”
Data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among United States Adults. The research states that 26% of online adults in the U.S. used Instagram in 2014, up 17% from the previous year, and 13% from 2012. As a comparison 23% of online adults inContinue reading “Ten Eye Opening (and Tweetable) #Instagram Stats”
“Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.”
-Marissa Pick, (@MarissaPick)
My colleague Anna Lee has built her blog “small thoughts, big ideas” around short and simple posts, with great takeaways. I’ve modeled this post similarly, and would like to share my opinion regarding the single most important thing you should do before launching any social media campaign. CLEARLY DEFINE YOUR BUSINESS OBJECTIVES. Defining and setting objectivesContinue reading “My #1 Piece of #SocialMedia Advice for Ongoing Success”