Often at conferences I discuss the power of visual social media. We’re living during a social media revolution and as Aristotle stated well before social media existed, “There can be no words without pictures.” The human brain process images 60,000 times quicker than text (Click to Tweet) and 59% of executives would rather watch video thanContinue reading “How to drive traffic through Instagram & Pinterest without spending large amounts of money”
Tag Archives: Instagram
Authority, Impact, and the Future of Influence Marketing
Influencer marketing is the most powerful tool in getting a brand’s message to an interested audience in a relevant and authentic way. Whether launching a new product or just trying to raise brand awareness, it’s effective in driving engagement, visibility,quality traffic, and more. Last week I spoke at ClickZ Live New York on Authority, Impact, and theContinue reading “Authority, Impact, and the Future of Influence Marketing”
Ten Eye Opening (and Tweetable) #Instagram Stats
Data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among United States Adults. The research states that 26% of online adults in the U.S. used Instagram in 2014, up 17% from the previous year, and 13% from 2012. As a comparison 23% of online adults inContinue reading “Ten Eye Opening (and Tweetable) #Instagram Stats”
Four Critical #SocialMedia Mistakes to Avoid
Social media can be of a great benefit to a brand, however it can be detrimental if not handled property. Still many companies are flocking to social media platforms for the one simple reason: not incorporating social media into their marketing strategy would be a loss to connect with potential customers while strengthening bonds withContinue reading “Four Critical #SocialMedia Mistakes to Avoid”
