Four Metrics to Better Evaluate and Optimize Your Social Media Content

It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience.  Whether you’re a large brand or a blogger, if you’re spending time creating and sharing content no one is interested in, well, you’re just waiting your time!  Avinash Kaushik’s four major socialContinue reading “Four Metrics to Better Evaluate and Optimize Your Social Media Content”

The Social Domino Effect

According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language usedContinue reading “The Social Domino Effect”

Four Critical #SocialMedia Mistakes to Avoid

Social media can be of a great benefit to a brand, however it can be detrimental if not handled property.  Still many companies are flocking to social media platforms for the one simple reason: not incorporating social media into their marketing strategy would be a loss to connect with potential customers while strengthening bonds withContinue reading “Four Critical #SocialMedia Mistakes to Avoid”

Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”

Five Simple Rules for B2B Social Media Marketing Success

Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success.  Let me know if you agree, or what rules you follow by tweeting me @MarissaPick. #1: BREAK THE RULES AND HAVE FUN! Social media provides a wayContinue reading “Five Simple Rules for B2B Social Media Marketing Success”

Ten Tips for Using Social Media to Further Your Career

Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion.  Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, seniorContinue reading “Ten Tips for Using Social Media to Further Your Career”

Key Takeaways From @socialbakers #Engage2013 Conference

On November 21 global marketing leaders gathered at the Manhattan Center in New York to discuss turning social insights into action to deliver successful social media campaigns at Social Baker’s Engage 2013 Conference. The conference was packed with powerhouse speakers from some of the world’s largest brands including American Air, Intel, Pernod Ricard and many more. LikeContinue reading “Key Takeaways From @socialbakers #Engage2013 Conference”

Social Media Revolution

The power of social media is it forces necessary change.- Erik Qualman  One of the most powerful and impactful video’s i’ve ever seen was created by international best selling author and keynote speaker Erik Qualman.  Social Media Revolution 4 is one of the most social-media watched video’s in the world with over 317k views (hence four installments).Continue reading “Social Media Revolution”