“Be Prepared to Be Spontaneous”

Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC.  One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing.   We live in a society now where people can consume media as they want.Continue reading ““Be Prepared to Be Spontaneous””

@MarissaPick Vizify Animated Twitter Account

I recently updated my Vizify twitter video, which creates an animated portrait of the users twitter account to include general stats (24% of my overall tweets were favorited) top photos, tweets, topics, and an overview of when the user tweets. Had to share- check it out- and make your own today!

Simple Marketing Lessons From Candy Crush- YES you read that right!

I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush.  If you’re like me you are totally addicted to Candy Crush. It’s been almost two months since i’ve started playing and I still can’t put the game down, I’m stuck atContinue reading “Simple Marketing Lessons From Candy Crush- YES you read that right!”

Second Year Reflections…

Two Years ago Hurricane Irene slammed the east coast with record winds and flooding touching down in NYC and NJ the very same day of my wedding, 8/28/11.   I’ll never forget the week leading up to the wedding with guests, vendors, and friends calling to cancel travel plans and the impending storm threatening to cancelContinue reading “Second Year Reflections…”

Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic

I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work.  How you measure the sucess and ROI of social media may vary, but needless to say oftenContinue reading “Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic”

Social Media Revolution

The power of social media is it forces necessary change.- Erik Qualman  One of the most powerful and impactful video’s i’ve ever seen was created by international best selling author and keynote speaker Erik Qualman.  Social Media Revolution 4 is one of the most social-media watched video’s in the world with over 317k views (hence four installments).Continue reading “Social Media Revolution”

3 Lifesaving (and time saving) FREE Social Media Tools

“When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes – @mattcutts Every marketer has tools they use to make their everyday that much easier! I have three tools I use on a daily basis. Each of these tools have very different goals and uses- one helps you grow your social media presence by findingContinue reading “3 Lifesaving (and time saving) FREE Social Media Tools”