10 Shocking #SocialMedia Stats (#Infographic)

This morning I came across a fantastic infographic outlining 10 social media stats from CashSherpa. The infographic outlines 10 astonishing social media facts and reminds us that everything we thought we knew about social media is wrong.

Too lazy to visualize and appreciate? Below are the stats:

  1. The fastest growing demographic on twitter is the 55-64 year age bracketTweet This
  2. YouTube reaches more U.S. adults aged 18-34 than any cable network– Tweet This
  3. 189 million of Facebook’s users are mobile only –Tweet This
  4. Social Media has overtaken porn as the #1 activity on the web– Tweet This
  5. Every second two new members join LinkedIn – Tweet This 
  6. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them  Tweet This 
  7. 93% of marketers use social media for business Tweet This 
  8. Even though 62% of marketers blog or plan to blog in 2013, only 9% of U.S. marketing companies employ a full-time blogger Tweet This 
  9. LinkedIn has a lower percentage of active uses than Pinterest, Google+, Twitter and Facebook Tweet This 
  10. 25% of Facebook users don’t bother with privacy settings (scary!) Tweet This 

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#SocialMedia, It’s not easy, but it is simple.

In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well.  We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc.

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72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. (Source: MediaPost)  [Tweet This]

As marketers, we must embrace the change and explore this new & exciting channel for communication with our customers. Simply put, if you’re not embracing social media, you’re missing out.

“Progress is impossible without change, and those who cannot change their minds cannot change anything”- George Bernard Shaw [Tweet This]

For some, this change can be overwhelming, time consuming, fast paced and scary. Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marketing channels, the bottom line we often overlook is simplicity.

Social media is simply a new channel for communication with your audience that ultimately can compliment your existing marketing mix. It’s a place to listen, to learn, to inform, to help and to engage.

The exact same principles you apply to more traditional channels apply to Social Media too.

Send the right message, to the right people, in the right place, at the right time.

Marketing 101, right?

The Right Message
Earn the attention of your audience. Provide valuable content. Be Helpful. Solve Problems. Engage.

54% of B2B marketers plan to increase spending on content marketing in 2014. (Source: MyCustomer.com)  [Tweet This]

The Right People
Social Media is not a mass marketing channel. In fact, I can’t think of one that is. Use hashtags, targeted ads and social media tools to laser in on your audience. Think your audience isn’t on social media? Think again.

In fact, the 55-64 age group is the fastest growing demographic on Twitter — at 79% since 2012. (Source: Jeff Bullas) [Tweet This]

The Right Place
You don’t have to be on all Social Media channels, but you do have to be where your audience is.

Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen) [Tweet This]

The Right Time
Is your brand prepared to be spontaneous? Be timely. Respond quickly. Leverage trends and current affairs.

More than 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53% want a response within the hour.  (Source: Search Engine Watch[Tweet This]

Make sure your brand is ready to send the right message, to the right people, in the right place, at the right time. Our audience is embracing social media. Are you?

A Day in the Life of a Busy Social Media Marketer [infographic]

 

 

The Online Marketing Institute (OMI) posted an Infographic of the A Day in the Life of a Busy Social Media Marketer which caught my eye.  As someone who lives, breathes, and is on social media 24/7 I understand the below journey all too well.  As the distractions grow, it’s so important to use social media & content tools to help manage and stay knowledgeable within the industry.  RazorFish did an excellent job illustrating productivity and a journey to take.  

This is what my day’s like- how about yours? Comment below or tweet me @MarissaPick with feedback…

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Key Takeaways From @socialbakers #Engage2013 Conference

On November 21 global marketing leaders gathered at the Manhattan Center in New York to discuss turning social insights into action to deliver successful social media campaigns at Social Baker’s Engage 2013 Conference. The conference was packed with powerhouse speakers from some of the world’s largest brands including American Air, Intel, Pernod Ricard and many more.

Like many industry conferences the clear emphasis was based around content.  Many speakers hammered home the importance of building content to stand out and engage, especially within a news feed.  What really shocked me was one of the stats delivered in the morning keynote : 55% of ads across social media are not targeted, and 85% of social advertising exists within the news feed. It’s amazing to me that people would be so quick and willing to throw away money rather then think through a strategic plan to boost and target the ads they’re spending money on!

I also wanted to test the theory that visual works best within social media promotion.  Using a free tool (instaQuote) I shared some relevant social media stats regarding Facebook ad revenue and simply made it visually appealing within my tweet. This message generated 15 ReTweets & 8 Favorites making it one of the top tweets from the #Engage2013 conference.  The below took me about 1 minute to do, and a quick reminder that if you want to make your message resonate and travel make it visual, and stimulating for success.

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Another discussion point was the importance of answering your customers on social media platforms.  I found Katy Phillips from American Airlines presentation fascinating.  Hearing how her team utilizes authentic conversation, real time resolution, energy and inspiration to manage @AmercanAir’s 24/7 twitter feed was really refreshing.  None of us are at our best when we travel, and I found it inspiring to hear how her team of 21 manages the social media conversation to even the most seasoned travelers (both good & bad!).

Take action instead of saying ‘sorry’ all the time.” –@katyphillips

In case you couldn’t join the conference,  I compiled all the tweets, photos, and conversations into my Storify page, check it out now! 

.@MarissaPick Included in the #Nifty50 Top Twitter Women Writers Awards by @TomPick and @CKBurgess

I’m so honored to share with that i’ve been included in part of the 2013 #Nifty50 awards which honor 50 men and 50 women who actively engage on Twitter. With an impressive exposure of  more than 50 million people (according to topsy) this award has gone totally viral across social media with 7,000 tweets & retweets (wowzers!). 

The #Nifty50 was also featured in the new book by Mark (@mnburgess) and Cheryl Burgess (@ckburgess), The Social Employee.  A huge thank you to Tom Pick and Cheryl Burgess who selected the #Nifty50 from people who according to the blog post both write and produce content and actively engage on twitter. As Tom’s editors note in the original post includes, we are in fact not related, although we do share a fantastic last name!

The 2013 honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers), and include some of my influencers who I often find myself engaging with online and offline at industry conferences, this list which includes many who I look up and respect deeply! Make sure to follow & subscribe to Tom’s Twitter list as well!

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To see the full #Nifty50 2013 list please visit the Blue Focus Marketing Blog

 

“Be Prepared to Be Spontaneous”

Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC.  One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing.   We live in a society now where people can consume media as they want.   What does that mean in the world of content marketing? That in order to succeed your brand must cut through the noise to reach your audience.  You must be spontaneous, cutting edge, and doing something different to capture their attention. One of the creator’s of the now famous Oreo super-bowl campaign was on the B2B’s Edgy Side: Top Trends in Digital Marketing panel with Linda.  He discussed the importance of always being ready as a brand, and leveraging the unknown for spontaneity, and the success that his client Oreo had from doing so.

From this Event I had four takeaways I’d like to share:

1) Journey:  It’s important to figure out the meaning of any campaign, before embarking on it.  Before doing anything, it’s important to set clear expectations from what you want while understanding the true DNA of your company, or your clients.  Deciding what to do, is just as important as deciding what not to do.

2) Online Video:  The discussion of online video and leveraging visual social media marketing was a hot topic throughout the day.  Panelists urged that the ideal time for a video is two minutes, and that whatever is produced should offer tips and trends or solve a problem.  Leveraging people and quotes are another quick way to make your video stand out.  Online video was picked as a 2014 top digital marketing trends by several of the speakers, so make sure your brand is ready!

3) Three C’s of Content Marketing: (Content, Conversation, and Commerce).  These three simple C’s are so simple; it all starts with good content before embarking on any campaign.  Good content should start the conversation and be shareable.  Leveraging that content into commerce comes last.  Think about how you can utilize that content whether it be in a lead generation campaign to drive downloads, or around an email campaign spelling out a customer journey.  So basic, yet so very effective if you can get this right!

4) Don’t Sell in Social: This to me was one of the strongest points of the day, and something I wish I could tell ALL of those vendors who send me LinkedIn messages! Don’t sell in social, ENGAGE in social media. Social media is a place to share content, and add and exchange value.

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As an old BtoB employee this conference was somewhat bittersweet as Crain Communications announced that BtoB will merge into Advertising Age effective 1/1/14.   Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age said: “B2B and consumer marketers are increasingly using similar tools and wrestling with the same challenges, so it just made sense to have a single marketing publication. We think we can do a better job if we coordinate coverage of all marketing under one brand, with one strategy.”  It was fun to get together with a group of old & current BtoB staffers at the event… I’m wishing all of my old co-worker’s and colleagues the best as they embark onto the next part of this journey…

Simple Marketing Lessons From Candy Crush- YES you read that right!

I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush.  If you’re like me you are totally addicted to Candy Crush. It’s been almost two months since i’ve started playing and I still can’t put the game down, I’m stuck at level 181, but continue to “crush” daily on my commute into work.

Ted’s article highlights four best practices which marketers can take away from Candy Crush.

1) Simple content is often the most effective

2)  The journey has no end. 

3)  “Gate” content at the most appropriate places and times.

4)  Big data insights lead to increased stickiness. 

In summary, this article really sums up four really great content marketing lessons.  Not only is content king, but keeping content simple is crucial for successful content marketing. This is the most basic of games, and as Ted says it “delivers the right experience at the right time.” Candy Crush itself is simple, exciting, competitive, and offers upsells and capability to share and compete all at once.  

It’s a home run as far as games go and for me it’s the longest game “fad” i’ve ever had, i’ll even admit I’ve spent money to buy lives and some lollipops. 

 

 

Second Year Reflections…

Two Years ago Hurricane Irene slammed the east coast with record winds and flooding touching down in NYC and NJ the very same day of my wedding, 8/28/11.   I’ll never forget the week leading up to the wedding with guests, vendors, and friends calling to cancel travel plans and the impending storm threatening to cancel my wedding up to the very last moment.

Despite the 24/7 media coverage of Irene, and the heavy storm, lack of power in my venue, and every other challenge that seemed to arise that day- somehow we moved forward with our plans, and I married my best friend.  I learned a very valuable life lesson that day on perspective.  I was going to get married on 8/28 whether it was in our hotel room with no power, hair or makeup done, floral, or anything else. I was with my best friend, my rock, and that’s all that mattered. Eventually the storm passed, we even have our outdoor photos to prove it! We had the best time celebrating that night with friends and family, and it’s been an amazing two years.

The lesson behind my wedding tale as I sit here reflecting, is that sometimes as hectic and crazy as life gets, you need to look back and evaluate what’s truly important and prioritize.  Focus on the things that matter and really evaluate and prioritize your life.  Most people do prioritize, but only things like work, vacation, but very few people prioritize what really matters, which is a shame.  It seems to be an ongoing life lesson, which i’m sure I will revisit for many years to come but on a very special day, I wanted to share my thoughts. I’ll let Albert Einstein take it away below…

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
Albert Einstein