Great post from my colleague Anna Lee about the truth of social media. Enjoy.
- It’s really hard work.
- It doesn’t happen overnight.
- It’s not a magic bullet.
- It’s not free.
- You have to invest.
- ROI? LOL
- Not everyone is a natural.
- Engagement cannot be automated.
- Crisis plan. Get one. Or be sorry.
- There is absolutely no substitute for brilliant content.
Remind me again why we’re doing this?
“The ROI of social media is your business will still exist in 5 years – Erik Qualman” Tweet this.
Back to it then.