The Ugly Truth about Social Media.

Great post from my colleague Anna Lee about the truth of social media. Enjoy.

Small thoughts, big ideas.

  1. It’s really hard work.
  2. It doesn’t happen overnight.
  3. It’s not a magic bullet.
  4. It’s not free.
  5. You have to invest.
  6. ROI? LOL
  7. Not everyone is a natural.
  8. Engagement cannot be automated.
  9. Crisis plan. Get one. Or be sorry.
  10. There is absolutely no substitute for brilliant content.


Remind me again why we’re doing this?

Oh yes…

“The ROI of social media is your business will still exist in 5 years – Erik Qualman” Tweet this.

Back to it then.

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