On November 21 global marketing leaders gathered at the Manhattan Center in New York to discuss turning social insights into action to deliver successful social media campaigns at Social Baker’s Engage 2013 Conference. The conference was packed with powerhouse speakers from some of the world’s largest brands including American Air, Intel, Pernod Ricard and many more. LikeContinue reading “Key Takeaways From @socialbakers #Engage2013 Conference”
Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC. One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing. We live in a society now where people can consume media as they want.Continue reading ““Be Prepared to Be Spontaneous””
I recently updated my Vizify twitter video, which creates an animated portrait of the users twitter account to include general stats (24% of my overall tweets were favorited) top photos, tweets, topics, and an overview of when the user tweets. Had to share- check it out- and make your own today!
I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush. If you’re like me you are totally addicted to Candy Crush. It’s been almost two months since i’ve started playing and I still can’t put the game down, I’m stuck atContinue reading “Simple Marketing Lessons From Candy Crush- YES you read that right!”
I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work. How you measure the sucess and ROI of social media may vary, but needless to say oftenContinue reading “Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic”
The power of social media is it forces necessary change.- Erik Qualman One of the most powerful and impactful video’s i’ve ever seen was created by international best selling author and keynote speaker Erik Qualman. Social Media Revolution 4 is one of the most social-media watched video’s in the world with over 317k views (hence four installments).Continue reading “Social Media Revolution”