I’m thrilled to share a post from one of my oldest colleaguesDhariana Lozano. I’ve worked with Dhariana for over ten years and she has grown to be one of the most influential social media and digital marketers within the industry. She has setup her own agency Supremacy Marketing and often published posts on her blog asContinue reading “10 SIMPLE & EFFECTIVE THINGS TO TRY WITHIN SOCIAL MEDIA THIS YEAR FOR ONGOING SUCCESS”
Social media is constantly evolving as are the tools available for marketers to improve their brand and audiences within their social media channels and campaigns. Below I’ve outlined the Five Tools I’m using currently using to make life easier.
Social Media is changing faster than ever. It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Of course there were websites such as Friendster and MySpace which had a decent level of adoption, but the population as a whole had not come around to it yet. These days aContinue reading “Five Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy”
In 2013 Dave Kerpen shared a post on LinkedIn entitled Content Is Fire, Social Media is Gasoline. Within the post he discusses the importance of keeping it real while also keeping it relevant. If your social media informs more often than it promotes, you’re on the right track. If it is deeply helpful rather than deeplyContinue reading “Content Is Fire, Social Media is Gasoline”
Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success. Let me know if you agree, or what rules you follow by tweeting me @MarissaPick. #1: BREAK THE RULES AND HAVE FUN! Social media provides a wayContinue reading “Five Simple Rules for B2B Social Media Marketing Success”
I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work. How you measure the sucess and ROI of social media may vary, but needless to say oftenContinue reading “Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic”