Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”

My #1 Piece of #SocialMedia Advice for Ongoing Success

My colleague Anna Lee has built her blog “small thoughts, big ideas” around short and simple posts, with great takeaways.  I’ve modeled this post similarly, and would like to share my opinion regarding the single most important thing you should do before launching any social media campaign. CLEARLY DEFINE YOUR BUSINESS OBJECTIVES. Defining and setting objectivesContinue reading “My #1 Piece of #SocialMedia Advice for Ongoing Success”