5 Tips to Build Your Personal Brand During the Era of COVID-19

Today, the reality is that your personal brand is linked to social media whether we like it or not. Your personal brand is not solely based on your perspective, but largely on the perceptions from others; your personal brand is the aggregate of positive and negative as seen largely through the lens of others. Remember social media has little to do with what we say about ourselves, and has everything to do with what people say about us.

28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)

Guest Post from David Coen. The Full Post can be found here.  Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business andContinue reading “28 Effective Ideas to Improve Your Sales Strategy in 2020 (Guest Post)”

4 Tips for Building a Social Media Strategy for Your Personal Brand

This September I’ll be speaking with April Rudin during CFA Institute’s Alpha and Gender Diversity: The Competitive Edge Conference in Boston.  We’ll be delivering a pre-conference workshop on building a strong personal brand through social media.   In a nutshell social media is the crucial piece for managing and establishing your personal brand online. Not only is social mediaContinue reading “4 Tips for Building a Social Media Strategy for Your Personal Brand”