Content Is Fire, Social Media is Gasoline

In 2013 Dave Kerpen shared a post on LinkedIn entitled Content Is Fire, Social Media is Gasoline.  Within the post he discusses the importance of keeping it real while also keeping it relevant. If your social media informs more often than it promotes, you’re on the right track. If it is deeply helpful rather than deeplyContinue reading “Content Is Fire, Social Media is Gasoline”

A Day in the Life of a Busy Social Media Marketer [infographic]

    The Online Marketing Institute (OMI) posted an Infographic of the A Day in the Life of a Busy Social Media Marketer which caught my eye.  As someone who lives, breathes, and is on social media 24/7 I understand the below journey all too well.  As the distractions grow, it’s so important to use socialContinue reading “A Day in the Life of a Busy Social Media Marketer [infographic]”

Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic

I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work.  How you measure the sucess and ROI of social media may vary, but needless to say oftenContinue reading “Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic”