Four Trends Marketers Shouldn’t Ignore

Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe highlighting key trends and stats marketers can’t afford to ignore. 1. Content Marketing is King! If you’re vaguely familiar with Content MarketingContinue reading “Four Trends Marketers Shouldn’t Ignore”

Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”