4 Tips for Building a Social Media Strategy for Your Personal Brand

This September I’ll be speaking with April Rudin during CFA Institute’s Alpha and Gender Diversity: The Competitive Edge Conference in Boston.  We’ll be delivering a pre-conference workshop on building a strong personal brand through social media.   In a nutshell social media is the crucial piece for managing and establishing your personal brand online. Not only is social mediaContinue reading “4 Tips for Building a Social Media Strategy for Your Personal Brand”

Dos and Don’ts of Marketing Automation (Marketo Blog)

“Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.”

-Marissa Pick, (@MarissaPick)

Five Simple Rules for B2B Social Media Marketing Success

Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success.  Let me know if you agree, or what rules you follow by tweeting me @MarissaPick. #1: BREAK THE RULES AND HAVE FUN! Social media provides a wayContinue reading “Five Simple Rules for B2B Social Media Marketing Success”

2014 #SuperBowl MVP: The #EsuranceSave30 campaign and the brillant use of #SocialMedia

During the 2014 Super Bowl I gathered with friends for a relaxing evening of football, wings, and of course watching the new and expensive super bowl ads! Thoroughly under impressed with this year’s game as well as the ad’s the Esurance commercial which ran immediately after the Super Bowl ended was a breath of freshContinue reading “2014 #SuperBowl MVP: The #EsuranceSave30 campaign and the brillant use of #SocialMedia”

Ten Tips for Using Social Media to Further Your Career

Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion.  Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, seniorContinue reading “Ten Tips for Using Social Media to Further Your Career”