Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”

Four Metrics to Better Evaluate and Optimize Your Social Media Content

It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience.  Whether you’re a large brand or a blogger, if you’re spending time creating and sharing content no one is interested in, well, you’re just waiting your time!  Avinash Kaushik’s four major socialContinue reading “Four Metrics to Better Evaluate and Optimize Your Social Media Content”