“Be Prepared to Be Spontaneous”

Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC.  One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing.   We live in a society now where people can consume media as they want.   What does that mean in the world of content marketing? That in order to succeed your brand must cut through the noise to reach your audience.  You must be spontaneous, cutting edge, and doing something different to capture their attention. One of the creator’s of the now famous Oreo super-bowl campaign was on the B2B’s Edgy Side: Top Trends in Digital Marketing panel with Linda.  He discussed the importance of always being ready as a brand, and leveraging the unknown for spontaneity, and the success that his client Oreo had from doing so.

From this Event I had four takeaways I’d like to share:

1) Journey:  It’s important to figure out the meaning of any campaign, before embarking on it.  Before doing anything, it’s important to set clear expectations from what you want while understanding the true DNA of your company, or your clients.  Deciding what to do, is just as important as deciding what not to do.

2) Online Video:  The discussion of online video and leveraging visual social media marketing was a hot topic throughout the day.  Panelists urged that the ideal time for a video is two minutes, and that whatever is produced should offer tips and trends or solve a problem.  Leveraging people and quotes are another quick way to make your video stand out.  Online video was picked as a 2014 top digital marketing trends by several of the speakers, so make sure your brand is ready!

3) Three C’s of Content Marketing: (Content, Conversation, and Commerce).  These three simple C’s are so simple; it all starts with good content before embarking on any campaign.  Good content should start the conversation and be shareable.  Leveraging that content into commerce comes last.  Think about how you can utilize that content whether it be in a lead generation campaign to drive downloads, or around an email campaign spelling out a customer journey.  So basic, yet so very effective if you can get this right!

4) Don’t Sell in Social: This to me was one of the strongest points of the day, and something I wish I could tell ALL of those vendors who send me LinkedIn messages! Don’t sell in social, ENGAGE in social media. Social media is a place to share content, and add and exchange value.

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As an old BtoB employee this conference was somewhat bittersweet as Crain Communications announced that BtoB will merge into Advertising Age effective 1/1/14.   Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age said: “B2B and consumer marketers are increasingly using similar tools and wrestling with the same challenges, so it just made sense to have a single marketing publication. We think we can do a better job if we coordinate coverage of all marketing under one brand, with one strategy.”  It was fun to get together with a group of old & current BtoB staffers at the event… I’m wishing all of my old co-worker’s and colleagues the best as they embark onto the next part of this journey…

@MarissaPick Vizify Animated Twitter Account

@MarissaPick Vizify Animated Twitter Account

I recently updated my Vizify twitter video, which creates an animated portrait of the users twitter account to include general stats (24% of my overall tweets were favorited) top photos, tweets, topics, and an overview of when the user tweets.

Had to share- check it out- and make your own today!

Simple Marketing Lessons From Candy Crush- YES you read that right!

I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush.  If you’re like me you are totally addicted to Candy Crush. It’s been almost two months since i’ve started playing and I still can’t put the game down, I’m stuck at level 181, but continue to “crush” daily on my commute into work.

Ted’s article highlights four best practices which marketers can take away from Candy Crush.

1) Simple content is often the most effective

2)  The journey has no end. 

3)  “Gate” content at the most appropriate places and times.

4)  Big data insights lead to increased stickiness. 

In summary, this article really sums up four really great content marketing lessons.  Not only is content king, but keeping content simple is crucial for successful content marketing. This is the most basic of games, and as Ted says it “delivers the right experience at the right time.” Candy Crush itself is simple, exciting, competitive, and offers upsells and capability to share and compete all at once.  

It’s a home run as far as games go and for me it’s the longest game “fad” i’ve ever had, i’ll even admit I’ve spent money to buy lives and some lollipops. 

 

 

Second Year Reflections…

Two Years ago Hurricane Irene slammed the east coast with record winds and flooding touching down in NYC and NJ the very same day of my wedding, 8/28/11.   I’ll never forget the week leading up to the wedding with guests, vendors, and friends calling to cancel travel plans and the impending storm threatening to cancel my wedding up to the very last moment.

Despite the 24/7 media coverage of Irene, and the heavy storm, lack of power in my venue, and every other challenge that seemed to arise that day- somehow we moved forward with our plans, and I married my best friend.  I learned a very valuable life lesson that day on perspective.  I was going to get married on 8/28 whether it was in our hotel room with no power, hair or makeup done, floral, or anything else. I was with my best friend, my rock, and that’s all that mattered. Eventually the storm passed, we even have our outdoor photos to prove it! We had the best time celebrating that night with friends and family, and it’s been an amazing two years.

The lesson behind my wedding tale as I sit here reflecting, is that sometimes as hectic and crazy as life gets, you need to look back and evaluate what’s truly important and prioritize.  Focus on the things that matter and really evaluate and prioritize your life.  Most people do prioritize, but only things like work, vacation, but very few people prioritize what really matters, which is a shame.  It seems to be an ongoing life lesson, which i’m sure I will revisit for many years to come but on a very special day, I wanted to share my thoughts. I’ll let Albert Einstein take it away below…

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
Albert Einstein

Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic

I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work.  How you measure the sucess and ROI of social media may vary, but needless to say often ROI can be seen in things such as website referral traffic, lead generation, sales, and so much more.

A website I visit daily, Social Media Examiner released its fifth annual 2013 Social Media Marketing Industry Report back in May of 2013 which aimed to understand how marketers are using social media.   Over 3,000 marketers provided feedback, and some of the major findings are beyond powerful.  My top two findings from the report are below:

1) 86% of marketers indicate that social media is important for their business, up from 83% in 2012.

2) Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number one benefit of social media marketing.

Wishpond, a maker of online marketing tools, created an infographic which nicely illustrates the study’s results.  As social media marketing continues to grow, this 43-page report makes the benefits of social media and future planning easily digestible. The Infographic below really speaks for itself with the top benefits achieved in social media in 2013.

I found this report very valuable and insightful, check out the infographic and report and let me know what you think in the comments section below…

Happy Reading!

-MP

The Top Benefits of Social Media Marketing [Infographic] image top benefits social media marketing infographic

Social Media Revolution

The power of social media is it forces necessary change.- Erik Qualman 

One of the most powerful and impactful video’s i’ve ever seen was created by international best selling author and keynote speaker Erik Qualman.  Social Media Revolution 4 is one of the most social-media watched video’s in the world with over 317k views (hence four installments).

The most powerful stat in my opinion is that Social Media has now become the #1 activity on the Web. For those of you who aren’t “sold” or ready to commit to social media, I urge you to watch the short 4 minute video, and I’m sure you’ll be as blown away by some of the stats, as they really speak for themselves:

1. Social media has overtaken porn as the No. 1 activity on the Web. (source)

2. If Facebook was a country, it would be the world’s third largest and twice the size of the U.S. population. (source)

3. Roughly two new member joins LinkedIn every second. (source)

4. Lady GagaJustin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile, Israel, Sweden, Greece … (source)

5. 69 percent of parents are “friends” with their children on social media. (source)

6. If Wikipedia was made into a book, it would be 2.25 million pages long. (source)

Enjoy 🙂

-MP

3 Lifesaving (and time saving) FREE Social Media Tools

“When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes – @mattcutts

Marissa's Pick

Every marketer has tools they use to make their everyday that much easier! I have three tools I use on a daily basis. Each of these tools have very different goals and uses- one helps you grow your social media presence by finding and connecting with people with similar interests, the next is an all in one management tool, and the last one is a scheduling tool to help save time when you need keep a consistent social media presence. 

I hope you enjoy my first blog post! Do you have social media tools you use on a daily basis? Please share them with me either on twitter (twitter.com/marissapick) or email me: marissaspicks@gmail.com

–MP

Tweepi Twitter Follow Management

Tweepi

This all in one tool helps me everyday to do some of the cleanup involved in my social media job duties.  This is one of the best tool’s i’ve found to help manage any Twitter account, and best part is, the free tool has more than enough helpful features! Within Tweepi you can quickly follow & unfollow users, follow lists, and so much more! Identifying influencers and through leaders is so important- especially when they have fantastic and relevant lists built within their Twitter account.  I typically go through and follow users and lists as often as I can.  Keep in mind twitter maintains limits of how many you can follow and unfollow within a certain day- so a good rule of thumb is no more than 1,000 a day! 

Twiends

This community building tool provides quick introductions to people looking to develop relationships with those of similar interests on both Twitter & Instagram.  The program uses “seeds” to help people to check each other out. When you follow someone they give you seeds, and vice-versa when they follow you. When you setup your account you set the amount of seeds you want per introduction.  You setup 5 interests and quickly find related accounts with those listed.  In live time you can follow users- and see them following you back.  The tool makes it fun having them float in live time up the right hand side of your team! This allows quick growth for your twitter account, but be warned, the user accounts are not always as relevant as the interests searches which they come up in,

 

Buffer

This life-saving tool is so helpful for those of you who don’t always have time throughout the day to update the world with your 140 character thoughts! Buffer lets you download a icon which lives on your browser’s toolbar which allows you to quickly create tweets as your searching the web.  It connects with your Twitter, Facebook, and LinkedIn account allowing you to have a consistent social media presence all week long! The upgraded version ($10 a month) allows you to connect up to 12 social media networks and set set-times to optimize your messaging.  The free version maxes out at 10 messages, and allows you to set up to 4 posting times, and also provides full analytics.