Using Google tools to understand your audience

Guest Post: Understanding Your Customers by Jenna Hegarty – Adtaxi As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will help you tailor your digital marketing efforts and set your campaign targeting effectively. While there are aContinue reading “Using Google tools to understand your audience”

The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses

Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum is swaying away from brand-sponsored mega-influencer-celebrity-endorsed posts to organic content that’s generated by people you know, or even those you feel like youContinue reading “The Future of The Micro vs. Mega Influencer – Why User Generated Content is Poised to Win for Businesses”