Four Metrics to Better Evaluate and Optimize Your Social Media Content

It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience.  Whether you’re a large brand or a blogger, if you’re spending time creating and sharing content no one is interested in, well, you’re just waiting your time!  Avinash Kaushik’s four major socialContinue reading “Four Metrics to Better Evaluate and Optimize Your Social Media Content”

The Eight Traits Successful People Have In Common

Lecturer Richard St. John met a young girl on a plane on his way to speak at a TED conference in California who asked him a simple question, are you successful? This sparked him to travel the world for years where he conducted face-to-face interviews with a wide array of people to find the common factorsContinue reading “The Eight Traits Successful People Have In Common”

Dos and Don’ts of Marketing Automation (Marketo Blog)

“Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.”

-Marissa Pick, (@MarissaPick)

The Social Domino Effect

According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language usedContinue reading “The Social Domino Effect”