The Importance of Reflection

In a world where we are constantly plugged in and connected it’s sometimes nice to take a digital detox and get some fresh air. After leading the social media team for the Business Marketing Association’s annual global conference in Chicago, I decided to enjoy some of the beautiful weather outside. ( A proper post withContinue reading “The Importance of Reflection”

Four Critical #SocialMedia Mistakes to Avoid

Social media can be of a great benefit to a brand, however it can be detrimental if not handled property.  Still many companies are flocking to social media platforms for the one simple reason: not incorporating social media into their marketing strategy would be a loss to connect with potential customers while strengthening bonds withContinue reading “Four Critical #SocialMedia Mistakes to Avoid”