Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead

A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations. It’s important to have clearly defined business objectives and realistic expectations before launching aContinue reading “Social Media is About Reach and Engagement, see past the Dollar-Value Returns — Here’s What Marketers Should Measure Instead”

Meet Mike, Your Customer in 2015 (Infographic)

Always connected, opinionated and sharing it, requires immediacy, and so much more. This is Mike, and he’s your customer in 2015. With 34% of people turning to social media to air their feelings about a company, you better know what your consumers/followers are saying, and monitor and respond. Some great stats in the infographic above.Continue reading “Meet Mike, Your Customer in 2015 (Infographic)”

My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg

This week I had the honor of joining Paul Gillin and Allan Schoenberg for their FIR B2B Show #6 titled Marketers Struggle With Reinvention. Paul and Allan discussed the latest in B2B and Social Media News covering: 1) Recent research from Demand Metric reinforcing the importance of lead generation as just 9% of B2B marketers sayContinue reading “My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg”