My #1 Piece of #SocialMedia Advice for Ongoing Success

My colleague Anna Lee has built her blog “small thoughts, big ideas” around short and simple posts, with great takeaways.  I’ve modeled this post similarly, and would like to share my opinion regarding the single most important thing you should do before launching any social media campaign. CLEARLY DEFINE YOUR BUSINESS OBJECTIVES. Defining and setting objectivesContinue reading “My #1 Piece of #SocialMedia Advice for Ongoing Success”

What Was Your #FirstTweet?…Celebrate Twitter’s 8th Birthday and Find Out!

As Twitter celebrate’s it’s 8th birthday today, they’ve enabled a quick way to take their users back to their first tweets.  Twitter launched this website today  I’m breathing a sigh of my relief that my wasn’t totally awful. Remember to check out your first tweet and share online using #FirstTweet. With over 100k tweets withinContinue reading “What Was Your #FirstTweet?…Celebrate Twitter’s 8th Birthday and Find Out!”

Do You Have a Strategy for Responding to Negative Social Media Posts?

Earlier this month eMarketer posted a great article, Are You Still Missing a Strategy for Negative Social Posts? where they shared that most marketers respond within a day to negative posts.  A staggering 88% of employees will use social media for marketing in 2014 however many still have trouble identifying ROI, but also responding to the negativeContinue reading “Do You Have a Strategy for Responding to Negative Social Media Posts?”