The Eight Traits Successful People Have In Common

Lecturer Richard St. John met a young girl on a plane on his way to speak at a TED conference in California who asked him a simple question, are you successful? This sparked him to travel the world for years where he conducted face-to-face interviews with a wide array of people to find the common factors with success.  He met people in all fields including comedians, parents, surgeons, nobel prize winners, celebrities such as Bill Gates, Russell Crowe, Peter Max, Seth Godin, and MORE!

He analyzed his 500+ interviews and sorted them line by line mapping out and reviewing over 300+ success factors. After analyzing everything he’d learned, he came up with these eight traits:

  1. Passion: Love what you do.
  2. Work: Really hard.
  3. Focus: On one thing, not everything.
  4. Push: And keep on pushing yourself.
  5. Ideas: Come up with some good ones.
  6. Improve: Keep improving yourself and what you do.
  7. Serve: Serve others something of value.
  8. Persist: Because there is no overnight success.

Success doesn’t happen overnight and Richard St. John found that these eight traits are at the heart of success and within the foundation across any career & field.  You can add in people skills, computer skills, and a wide array of other skills to help you succeed with your specific area of interest, but regardless of what you do, the eight traits above will always be within the heart and key to success.

Meet Mike, Your Customer in 2015 (Infographic)

Meet Mike, Your Customer in 2015 (Infographic)

Always connected, opinionated and sharing it, requires immediacy, and so much more. This is Mike, and he’s your customer in 2015. With 34% of people turning to social media to air their feelings about a company, you better know what your consumers/followers are saying, and monitor and respond.

Some great stats in the infographic above. Tweet me @MarissaPick or share your comments below.

Ten Tips for Using Social Media to Further Your Career

Ten Tips for Using Social Media to Further Your Career

It’s no surprise that as we enter into 2014 we’ve seen a social media explosion.  Now there’s over 800 million people connecting with each other on social media networks including LinkedIn, Twitter, Facebook, and many more. I had the privilege of joining Sarah Lawrence, senior associate, DLA Piper; Lucy McNulty, managing editor, IFLR; and Callum Sinclair, partner, DLA Piper on a webcast run by International Financial Law Review (IFLR) and sponsored by DLA Piper on using social media to further your career. This webcast was the first in IFLR’s Women in Business Law Group’s webinar series.  We each explained our experience and insights into how the rise of social media has fundamentally changed, and how we each communicate within our professional worlds.   At the bottom of this post is the slide share of the powerpoint deck we used during our presentation, and if you would like to access and listen to the webinar broadcast please visit this link.

During the Q&A portion of the webcast, one of the questions directed to me focused on best practice for the use of social media platforms. Below are my top ten tips for utilizing social media to advance your reputation and further your career.. 

  1. Stand out within your social media profiles. On twitter you have only 140 characters to tell the world who you are, so make your profile catchy and interesting.  Although this seems basic, many profiles across social media are missing photos, contact information, and other crucial data.  Highlighting your interest, job duties, location and other keywords helps people find out more about you.  In addition, consider cross promoting your other social media platforms as well to boost your digital footprint.  If you want to be taken seriously online, including a link within your profile is encouraged; for example feature your LinkedIn profile within your twitter bio to make easy for people to connect with you. 
  2. Lock It Down. What happens online doesn’t stay online.  We live in a world within limited privacy, so as your setting up your social media profiles make sure to check your privacy settings and ensure they’re set properly. As employees we are a representation of the company which employs us, so remember to think before you post, or you can be held liable.
  3. Transparency is key in building and maintaining a strong reputation.  Be honest, respectful, and mindful across all social media platforms.  It’s important to be open and transparent, this makes people relate to you.  It’s important to align your online persona with your offline personalty to avoid trouble. 
  4. Content is King. The key to any social media strategy whether you’re trying to advance your career or increase your businesses visibility should focus around a solid content marketing plan.  What you share across social media platforms should be interesting and engaging for others to enjoy, read, and share.  All social media platforms are not a one size fits all model, it’s important to craft posts for each social networks to maximize and leverage content.   As a reminder content doesn’t always have to be original.  Test quotes, statistics, and visual content and images across social media and see what works best.
  5. Incorporate Images.  Visual social marketing is the next generation of social media.  90% of the information transmitted to the brain is visually based, and the human brains processes images 60,000 times faster than text. Utilize social media tools Instagram & Vine which let you embed posts and videos easily, and use free apps like Quoter which provide ready to go quotes, or let quickly create a visual image.  Mix it up and create content that is visually pleasing and easily shareable. 
  6. Become an authority and add value. Choose a focus, and share information relevant to your niche career area. Join LinkedIn groups, start discussions and comment on existing discussions, find and engage within Twitter chats, and most importantly always add value.  As you engage more within social media you will gain the trust of others who will follow you to find information.  As you focus and carve our a niche area, you will build trust, and people will begin to share your content and come to you for advice.
  7. Establish Yourself Offline. Establishing yourself as a brand both online and offline allows people to put a face to your name.  Nothing takes the place of face to face interaction, so ideally building a strong online presence can translate to building a stronger and larger network of offline connections.
  8. Stay up on Digital Trends: Demonstrating your proficiency with all things digital shows you’re up on digital trends, which are currently affecting every company.  Employers are increasingly looking for social media and digital proficiency in potential employees.
  9. Make time.  Social Media is easy, but it does take time, carve out an hour a week at a minimum to go in spend within social media platforms.  Setting up a social media profile is a great first step, but as with anything else it takes time and a comfort level to become successful. If you’re going to let your platforms sit and never update them, why bother even setting up a profile?
  10. Have Fun.  Social Media is a great place to have fun and let your corporate hair down.  Whether your using social media to advance your career, or build your business remember to utilize your profiles as an avenue to have fun!

Please share your feedback below in the comments section, or tweet me @MarissaPick.

2014 New Year’s Resolutions, Reflections, and Objectives.

Scott Adams, the creator of Dilbert wrote a great post for the Washington Post titled,Read this if you want to be happy in 2014.” Within the article he outlined a very basic principle, Happiness = Health + Freedom. Scott reminds us that there’s’es a right time and a wrong time for almost every activity from sleep, paying bills, and more.  It’s crucial to match your mood to your activity as a basic requirement to happiness, and equally important to remember that timing is controllable, especially in the long run. The article goes on to outline some of his goals and obstacles, and gives important insight into the power of your mind in making things happen.

Forbes contributor Cheryl Conner wrote a fantastic post titled, “Mentally Strong People: The 13 Things They Avoid.” She included a list compiled by Amy Morin which was shared in LifeHack and reflected on her list including her thoughts on how the items were applicable to entrepreneurs. The 13 reflections touch power, change, success, and so much more with fantastic insights from Cheryl and Amy.

I’ve done a lot of thinking and reflecting upon my 2014 New Year’s Resolutions. The two fantastic articles above from the Washington Post and Forbes helped me craft my below post and insight,  I hope you enjoy!

Image

1) Expand upon Scott’s reflections and work on finding a better life & work balance to focus & attain the formula: Happiness =Health + Freedom.  We all struggle with finding a balance for everyday life, and we have to really prioritize and focus on what’s important, for me I know where I need to focus, and sometime unplug, so i will work to create more a life balance into 2014.

2) Become more adaptable to change: Cheryl nailed it within the Forbes article saying that mentally strong people embrace change and welcome the challenge.  The biggest “fear” if they have one, is not of the unknown, but of becoming complacent and stagnant.  I need to become more adaptable and take more chances and accept change to further succeed within my work and personal life.

3) Make mistakes & learn: In December, my company held a offsite meeting in London to cover 2013 reflections to help plan for 2014. One of my colleagues brought up an important point, in order to learn we need to make mistakes and reflect and learn from them.  We can’t measure our successes without assessing our failures as well.

4) Dwell on the Past: We all know the saying forgive and forget, well easier said then done.  There is a positive when acknowledging the past and learning from experiences, but we must focus on living in the moment and creating the present and future.

5) Embrace alone time: I’ve really cherished the day’s in 2013 I was able to work from home and enjoy the quiet, meeting-free days.  I’ve learned to embrace the time I spend alone both within work and personal life.  I’ve been able to reflect, plan, and be productive and I find my alone time to spark some of my most creative ideas.

“Tomorrow is the first blank page of a 365-page book. Write a good one.” —Brad Paisley

What are your 2014 resolutions? Please comment below or tweet me @MarissaPick

#SocialMedia, It’s not easy, but it is simple.

In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well.  We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc.

socialmediaeasy1

72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. (Source: MediaPost)  [Tweet This]

As marketers, we must embrace the change and explore this new & exciting channel for communication with our customers. Simply put, if you’re not embracing social media, you’re missing out.

“Progress is impossible without change, and those who cannot change their minds cannot change anything”- George Bernard Shaw [Tweet This]

For some, this change can be overwhelming, time consuming, fast paced and scary. Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marketing channels, the bottom line we often overlook is simplicity.

Social media is simply a new channel for communication with your audience that ultimately can compliment your existing marketing mix. It’s a place to listen, to learn, to inform, to help and to engage.

The exact same principles you apply to more traditional channels apply to Social Media too.

Send the right message, to the right people, in the right place, at the right time.

Marketing 101, right?

The Right Message
Earn the attention of your audience. Provide valuable content. Be Helpful. Solve Problems. Engage.

54% of B2B marketers plan to increase spending on content marketing in 2014. (Source: MyCustomer.com)  [Tweet This]

The Right People
Social Media is not a mass marketing channel. In fact, I can’t think of one that is. Use hashtags, targeted ads and social media tools to laser in on your audience. Think your audience isn’t on social media? Think again.

In fact, the 55-64 age group is the fastest growing demographic on Twitter — at 79% since 2012. (Source: Jeff Bullas) [Tweet This]

The Right Place
You don’t have to be on all Social Media channels, but you do have to be where your audience is.

Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen) [Tweet This]

The Right Time
Is your brand prepared to be spontaneous? Be timely. Respond quickly. Leverage trends and current affairs.

More than 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53% want a response within the hour.  (Source: Search Engine Watch[Tweet This]

Make sure your brand is ready to send the right message, to the right people, in the right place, at the right time. Our audience is embracing social media. Are you?

“Be Prepared to Be Spontaneous”

Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC.  One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who urged attendees to “be prepared to be spontaneous,” and try real-time marketing.   We live in a society now where people can consume media as they want.   What does that mean in the world of content marketing? That in order to succeed your brand must cut through the noise to reach your audience.  You must be spontaneous, cutting edge, and doing something different to capture their attention. One of the creator’s of the now famous Oreo super-bowl campaign was on the B2B’s Edgy Side: Top Trends in Digital Marketing panel with Linda.  He discussed the importance of always being ready as a brand, and leveraging the unknown for spontaneity, and the success that his client Oreo had from doing so.

From this Event I had four takeaways I’d like to share:

1) Journey:  It’s important to figure out the meaning of any campaign, before embarking on it.  Before doing anything, it’s important to set clear expectations from what you want while understanding the true DNA of your company, or your clients.  Deciding what to do, is just as important as deciding what not to do.

2) Online Video:  The discussion of online video and leveraging visual social media marketing was a hot topic throughout the day.  Panelists urged that the ideal time for a video is two minutes, and that whatever is produced should offer tips and trends or solve a problem.  Leveraging people and quotes are another quick way to make your video stand out.  Online video was picked as a 2014 top digital marketing trends by several of the speakers, so make sure your brand is ready!

3) Three C’s of Content Marketing: (Content, Conversation, and Commerce).  These three simple C’s are so simple; it all starts with good content before embarking on any campaign.  Good content should start the conversation and be shareable.  Leveraging that content into commerce comes last.  Think about how you can utilize that content whether it be in a lead generation campaign to drive downloads, or around an email campaign spelling out a customer journey.  So basic, yet so very effective if you can get this right!

4) Don’t Sell in Social: This to me was one of the strongest points of the day, and something I wish I could tell ALL of those vendors who send me LinkedIn messages! Don’t sell in social, ENGAGE in social media. Social media is a place to share content, and add and exchange value.

photo (1)

As an old BtoB employee this conference was somewhat bittersweet as Crain Communications announced that BtoB will merge into Advertising Age effective 1/1/14.   Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age said: “B2B and consumer marketers are increasingly using similar tools and wrestling with the same challenges, so it just made sense to have a single marketing publication. We think we can do a better job if we coordinate coverage of all marketing under one brand, with one strategy.”  It was fun to get together with a group of old & current BtoB staffers at the event… I’m wishing all of my old co-worker’s and colleagues the best as they embark onto the next part of this journey…

Stop Fighting Social Media Marketing and Try to Visualize the Impacts with a Nifty Infographic

I’m a huge believer in social media (shocking I know!) but as the industry continues to expand and the social media “bubble” continues to bloom people want proof to backup the statement that it indeed social media does work.  How you measure the sucess and ROI of social media may vary, but needless to say often ROI can be seen in things such as website referral traffic, lead generation, sales, and so much more.

A website I visit daily, Social Media Examiner released its fifth annual 2013 Social Media Marketing Industry Report back in May of 2013 which aimed to understand how marketers are using social media.   Over 3,000 marketers provided feedback, and some of the major findings are beyond powerful.  My top two findings from the report are below:

1) 86% of marketers indicate that social media is important for their business, up from 83% in 2012.

2) Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number one benefit of social media marketing.

Wishpond, a maker of online marketing tools, created an infographic which nicely illustrates the study’s results.  As social media marketing continues to grow, this 43-page report makes the benefits of social media and future planning easily digestible. The Infographic below really speaks for itself with the top benefits achieved in social media in 2013.

I found this report very valuable and insightful, check out the infographic and report and let me know what you think in the comments section below…

Happy Reading!

-MP

The Top Benefits of Social Media Marketing [Infographic] image top benefits social media marketing infographic