Getting stuff done.

marissapick:

Great Post from my colleague Anna Lee, “Laugh at perfection. It’s boring and keeps you from being done” – The Done Manifesto

Originally posted on Small thoughts, big ideas.:

girl-hairstyle-messy-bun-style-favim.com-Perfection is the destroyer of making stuff happen. Tweet this.

Sometimes, it’s ok to do just enough.

I’m not suggesting you be the kind of guy who wraps duct tape around a broken leg and calls it a job. Be smart, ninja’s.

I’m just saying that sometimes, ‘done’ is better than ‘perfect’.

“Laugh at perfection. It’s boring and keeps you from being done” – The Done Manifesto Tweet this.

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Take a Minute to Relax and Breathe…

Someone recently shared a great article with me on Twitter.  It wasn’t loaded up with statistics, graphs, quotes, or any other information, it simply was entitled, The Most Important Two Minutes of Your Life

It’s a simple article on meditation and relaxation, and reminds us to take a moment and focus on our breathing.  Focus on your breath as it goes out of your body, and comes back in, and so on… Whenever you’re having a bad day, a stressful day, feeling overwhelmed just take a minute and do this for two minutes a day. Whenever i’m feeling stressed out I try to focus on my breathing and get to a happy state.  It’s not something i’ve mastered, but throughout the past few months i’m working on taking a minute to relax and breathe and find a happy place.

Practice the Habit. 

“If you want to conquer the anxiety of life, live in the moment, live in the breath.” – Amit Ray

 

The Importance of Reflection

In a world where we are constantly plugged in and connected it’s sometimes nice to take a digital detox and get some fresh air. After leading the social media team for the Business Marketing Association’s annual global conference in Chicago, I decided to enjoy some of the beautiful weather outside. ( A proper post with insight into the #BMA14 to come shortly!).

I find some of my greatest inspiration and ideas come while wandering around with no place to be and no plan or meetings tying me down. I’m excited to get back to work with my new outlook from my conference this week, but also to enjoy this beautiful day in Chicago!

By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest. – Confucius

What inspires you? Tweet me @marissapick and let me know!

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Four Critical #SocialMedia Mistakes to Avoid

Social media can be of a great benefit to a brand, however it can be detrimental if not handled property.  Still many companies are flocking to social media platforms for the one simple reason: not incorporating social media into their marketing strategy would be a loss to connect with potential customers while strengthening bonds with existing customers.  As social media has become the most popular online activity, companies need to be careful and mindful of how they’re using social media to avoid simple mistakes which can lead to the demise of customer engagement across their social media platforms.  Here are four critical social media mistakes for brands to avoid:

1) Using social media for selling, not conversing or engaging: Social Media is a place to build a personality and enhance a deeper relationship with your audience.  Social media users often don’t respond well to a hard sell.  Make sure your social media is a channel for starting a conversation, and engaging with your audience.  Building up trust and a repertoire is crucial and from there the only thing you need to sell your customers on is that you’re going to include them in the conversation.

2) Avoiding Controversy and Complaints: Let’s face it, social media is the perfect channel to vent and let our frustrations out.  Mistakes happen and as a brand you need to own up to them and let your customers know what you’re going to do to ensure they won’t be repeated.  Ignoring complaints shows you’re going to do your own thing, and that as a brand you are backing away.  Own your mistakes and man up! Make sure you have a plan in place for worst-case scenarios, and a social media disaster, it can’t hurt to be prepared!

3) #Getting #Hashtag #Happy on #SocialMedia: Using hashtags is a handy and effective tool, however sometimes they need to be used in moderation.  Using too many hashtags within a tweet or an Instagram post can come off too pushy. We’re already limited to 140 characters on Twitter so utilizing an image and text should speak volumes and stand alone, with a hashtag as a supporting entity.  Hashtags are fantastic for running promotions and enhancing searchability, however when used too often they can limit your ability to really amplify your message. 

4) Lacking a Strategy with Clear Business Objectives: If you’ve ever read my blog you’ll understand that i’m a firm believer in understanding that what you decide to do is JUST as important as deciding what you’re not going to do.  Make sure your brand has clear objectives set for utilizing social media, with a strategy for each social channel to help you achieve your goals.  Creating a strategy should include having distinct and measurable goals, thinking through your brand’s voice, and planning out a content calendar with clear goals in mind.   Setting a strategy and agreeing upon clear business objectives are the first two step’s in social media success.  

Meet Mike, Your Customer in 2015 (Infographic)

Meet Mike, Your Customer in 2015 (Infographic)

Always connected, opinionated and sharing it, requires immediacy, and so much more. This is Mike, and he’s your customer in 2015. With 34% of people turning to social media to air their feelings about a company, you better know what your consumers/followers are saying, and monitor and respond.

Some great stats in the infographic above. Tweet me @MarissaPick or share your comments below.

The Ugly Truth about Social Media.

marissapick:

Great post from my colleague Anna Lee about the truth of social media. Enjoy.

Originally posted on Small thoughts, big ideas.:

Social_Media_Cupcakes_CROP
  1. It’s really hard work.
  2. It doesn’t happen overnight.
  3. It’s not a magic bullet.
  4. It’s not free.
  5. You have to invest.
  6. ROI? LOL
  7. Not everyone is a natural.
  8. Engagement cannot be automated.
  9. Crisis plan. Get one. Or be sorry.
  10. There is absolutely no substitute for brilliant content.


Hhhhhhh.

Remind me again why we’re doing this?

Oh yes…

“The ROI of social media is your business will still exist in 5 years – Erik Qualman” Tweet this.

Back to it then.

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My #1 Piece of #SocialMedia Advice for Ongoing Success

My colleague Anna Lee has built her blog “small thoughts, big ideas” around short and simple posts, with great takeaways.  I’ve modeled this post similarly, and would like to share my opinion regarding the single most important thing you should do before launching any social media campaign.

CLEARLY DEFINE YOUR BUSINESS OBJECTIVES.

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Defining and setting objectives for your social media campaign may be the most important step in creating a solid plan. Here’s a few simple ways to help you develop objectives:

1) What do you want to accomplish? i.e. lead generation, additional traffic from social media, brand visibility… 

2) What does success in social media look like? i.e. revenue, larger following, customer service & satisfaction

3) How are you going to measure ROI and success from social media? i.e. customer feedback, sales figures

Asking these three simple questions can help to clarify your objectives and get everyone on the same page.  Remember to put the pieces together and communicate with your team, clients, or managers to solve the puzzle of what social media success within your business looks like. There’s no one simple answer, and this is a question you need to periodically ask and assess to ensure the ongoing performance of your social media efforts.

Do you agree? What’s your #1 piece of social media advice? Tweet me @MarissaPick, or leave a comment below :)

 

What Was Your #FirstTweet?…Celebrate Twitter’s 8th Birthday and Find Out!

As Twitter celebrate’s it’s 8th birthday today, they’ve enabled a quick way to take their users back to their first tweets.  Twitter launched this website today 

I’m breathing a sigh of my relief that my wasn’t totally awful.

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Remember to check out your first tweet and share online using #FirstTweet. With over 100k tweets within the first day of launch, this campaign looks to be a total home run for the Twitter team!

Enjoy the trip down memory lane…

2014 #SuperBowl MVP: The #EsuranceSave30 campaign and the brillant use of #SocialMedia

During the 2014 Super Bowl I gathered with friends for a relaxing evening of football, wings, and of course watching the new and expensive super bowl ads! Thoroughly under impressed with this year’s game as well as the ad’s the Esurance commercial which ran immediately after the Super Bowl ended was a breath of fresh air.

The ad featured actor John Krasinski telling viewer’s how Esurance saved 1.5 million dollars by running the ad after the game ended. In order to pass on the savings, Esurance will be sharing the $1.5 million (the 30% discount the company saved by running the ad after the game) with one lucky winner who enters the contents simply by tweeting with hash tag #EsuranceSave30. Krasinski will be reveling the winner of the $1.5 million dollars on Jimmy Kimmel Live this upcoming Wednesday after the contest’s 36 hour period runs out. Genius.

This is one of the simplest uses of a hash tag to drive social media engagement both online and offline. Why do I love this campaign so much? For the below five reasons:

1) Since this ad aired under 24 hours ago, it’s received more than 2.1 million tweets using the hash tag for the campaign #esurancesave30. Talk about some serious online buzz.

2) 200,000 of the tweets for the campaign came within the first minute of the ad airing. Some serious instantaneous ROI and Interest!

3) The campaign as of this morning has received over 1 billion impressions. Showing not only that the online world reacted immediately, but people shared, followed, and engaged hoping to be the big winner. (i’m equally guilty for my shameless tweet)..

4) The @esurance twitter account has received a massive bump in followers, since the commercial aired the account has increased its follower count by over 90,000! With thousands of Retweets & Favorites on each post the account has some serious engagement going on with it’s end users.

5) It’s a short, sweet, and effective campaign successfully tapping into the 61% of Super Bowl Viewers who share ads on
social media (Source:Mashable). It drove discussion online, and will most likely drive a bump in viewers tuning into Jimmy Kimmel this week as Krasinski announces the winner.

Wishing everyone good luck in claiming the $1.5 million, and a big vitual high five to @Esurance for an effective digital and social ad! Well done #EsuranceSave30

Please Support the Friends of Zachary Fund

I wanted to take a moment and remind everyone that life can change in the blink of an eye.  Zachary Bernstein, my colleague’s son was diagnosed last May (at the age of 10) with an inoperable brain tumor, and unfortunately the prognosis is terminal. Zachary is fighting as hard as he can and has the overwhelming love and support of great parents and an incredible community. His family has setup a blog here to share his journey battling cancer, where you can follow along updates. 

No child should have to go through what Zachary is going through. Please visit

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