If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. For content marketers, this is a cardinal sin. It’s important to ask yourself what kind of content universally resonates with people. Social Media is all about engagement, and driving conversation. Content is fire, and social media is gasoline, so having a basic understanding of what resonate is imperative.
To help you, I’ve created a list of 10 types of content we all love to consume.
- Content that tells us a story
- Content that inspires us to action
- Content that challenges our assumptions
- Content that evokes emotion
- Content that takes us along a journey
- Content which helps to educate as well as entertain
- Content which provides a fresh point of view
- Content that reveals secrets
- Content that encourages us to never give up
- Content that surprises us
It’s also important to keep the four rules below in mind as your creating content as you’re working to influence, inspire, and drive action. You don’t necessarily need to have each of these types of content within each piece you produce, sometimes one is enough.
- This is the kind of content we never get tired of.
- This is the kind of content we always have time for.
- This is the kind of content we don’t forget.
- And this is the kind of content we want to share.
I hope these provide some inspiration to get your content marketing in shape! Please leave a comment or send me a tweet and let me know what kind of content you crave!
“The Happiest People Don’t Have The Best of Everything, They Make The Best of Everything”
This is one of those quotes turned my mood and day around and make me stop and think, and of course…share! We are all very blessed to have all that we do, and of course there will always be someone out there with more than we have, however there is always someone out there who has less than we do.
This quote reminds me to take a moment and remember to be thankful for all that we do have, and make the best of every moment of every day. Life is short, so we should all take a moment and enjoy every minute of it!
Tonight at sunset marks the beginning of Rosh Hashanah and the kick off to the Jewish New Year, and is followed 10 days later by Yom Kippur or the “day of atonement.” Rosh Hashanah is known as the “day of judgment,” and it is believed that God opens the Book of Life on this day and begins to decide who shall live and who shall die. The days between Rosh Hashanah and Yom Kippur are viewed as an opportunity for Jews to repent and ensure a good fate. All over the world jews will gather in synagogues for services, and throughout the service the shofar will be blown (it’s a mitzvah (commandment) to hear the shofar, a literal and spiritual wake up call) which is unique to time of year. A common greeting on Rosh Hashanah is shana tovah u’metukah, Hebrew for “a good and sweet new year.
As I sit here 39 Weeks pregnant reflecting upon the year past year, and the one ahead I wanted to take a moment and wish everyone a sweet, healthy, and happy new year from my family to yours. It’s been a fantastic year of change and reflection for me personally, and I’m looking forward to celebrating the holidays this year with family and friends. This year a lot has fallen into perspective and I feel as though I’ve become a better and warmer person, more relaxed, and have more clarity around the things that truly matter. I’m looking forward to meeting my little bundle of joy in the upcoming days or weeks and hoping this will be the best year ahead!
“Resolve to make at least one person happy every day, and then in ten years you may have made three thousand, six hundred and fifty persons happy, or brightened a small town by your contribution to the fund of general enjoyment.” – Sydney Smith
I’m so excited to share my recent “All the Social Ladies” podcast with Likeable CEO Carrie Kerpen. In this podcast, Carrie takes a deeper look at how I use social media both personally and professionally. We dive into the world of financial social media marketing, the challenges my team faces, success stories, and we revisit my first job as an asbestos paralegal and how that drove me into the social media world.
A huge thank you to Carrie Kerpen and her amazing Likeable team for having me joint this amazing podcast series. Have a listen and let me know what you think using #AllTheSocialLadies.
Someone recently shared a great article with me on Twitter. It wasn’t loaded up with statistics, graphs, quotes, or any other information, it simply was entitled, The Most Important Two Minutes of Your Life.
It’s a simple article on meditation and relaxation, and reminds us to take a moment and focus on our breathing. Focus on your breath as it goes out of your body, and comes back in, and so on… Whenever you’re having a bad day, a stressful day, feeling overwhelmed just take a minute and do this for two minutes a day. Whenever i’m feeling stressed out I try to focus on my breathing and get to a happy state. It’s not something i’ve mastered, but throughout the past few months i’m working on taking a minute to relax and breathe and find a happy place.
Practice the Habit.
“If you want to conquer the anxiety of life, live in the moment, live in the breath.” – Amit Ray