10 Shocking #SocialMedia Stats (#Infographic)

This morning I came across a fantastic infographic outlining 10 social media stats from CashSherpa. The infographic outlines 10 astonishing social media facts and reminds us that everything we thought we knew about social media is wrong.

Too lazy to visualize and appreciate? Below are the stats:

  1. The fastest growing demographic on twitter is the 55-64 year age bracket- Tweet This
  2. YouTube reaches more U.S. adults aged 18-34 than any cable networkTweet This
  3. 189 million of Facebook’s users are mobile only -Tweet This
  4. Social Media has overtaken porn as the #1 activity on the webTweet This
  5. Every second two new members join LinkedIn Tweet This 
  6. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them - Tweet This 
  7. 93% of marketers use social media for business- Tweet This 
  8. Even though 62% of marketers blog or plan to blog in 2013, only 9% of U.S. marketing companies employ a full-time blogger- Tweet This 
  9. LinkedIn has a lower percentage of active uses than Pinterest, Google+, Twitter and Facebook- Tweet This 
  10. 25% of Facebook users don’t bother with privacy settings (scary!)- Tweet This 

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#SocialMedia, It’s not easy, but it is simple.

In under a decade, Social Media has become a mainstream channel for consumers. My colleague Anna Lee and I have complied some stats to sway you, and we’ve also shared the below article with Online Marketing Institute as well.  We would love to hear your feedback and experiences, please leave a comment below or tweet us @marissapick or @annaleenyc.

socialmediaeasy1

72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. (Source: MediaPost)  [Tweet This]

As marketers, we must embrace the change and explore this new & exciting channel for communication with our customers. Simply put, if you’re not embracing social media, you’re missing out.

“Progress is impossible without change, and those who cannot change their minds cannot change anything”- George Bernard Shaw [Tweet This]

For some, this change can be overwhelming, time consuming, fast paced and scary. Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marketing channels, the bottom line we often overlook is simplicity.

Social media is simply a new channel for communication with your audience that ultimately can compliment your existing marketing mix. It’s a place to listen, to learn, to inform, to help and to engage.

The exact same principles you apply to more traditional channels apply to Social Media too.

Send the right message, to the right people, in the right place, at the right time.

Marketing 101, right?

The Right Message
Earn the attention of your audience. Provide valuable content. Be Helpful. Solve Problems. Engage.

54% of B2B marketers plan to increase spending on content marketing in 2014. (Source: MyCustomer.com)  [Tweet This]

The Right People
Social Media is not a mass marketing channel. In fact, I can’t think of one that is. Use hashtags, targeted ads and social media tools to laser in on your audience. Think your audience isn’t on social media? Think again.

In fact, the 55-64 age group is the fastest growing demographic on Twitter — at 79% since 2012. (Source: Jeff Bullas) [Tweet This]

The Right Place
You don’t have to be on all Social Media channels, but you do have to be where your audience is.

Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen) [Tweet This]

The Right Time
Is your brand prepared to be spontaneous? Be timely. Respond quickly. Leverage trends and current affairs.

More than 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53% want a response within the hour.  (Source: Search Engine Watch[Tweet This]

Make sure your brand is ready to send the right message, to the right people, in the right place, at the right time. Our audience is embracing social media. Are you?

A Day in the Life of a Busy Social Media Marketer [infographic]

 

 

The Online Marketing Institute (OMI) posted an Infographic of the A Day in the Life of a Busy Social Media Marketer which caught my eye.  As someone who lives, breathes, and is on social media 24/7 I understand the below journey all too well.  As the distractions grow, it’s so important to use social media & content tools to help manage and stay knowledgeable within the industry.  RazorFish did an excellent job illustrating productivity and a journey to take.  

This is what my day’s like- how about yours? Comment below or tweet me @MarissaPick with feedback…

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