Social Media Revolution

The power of social media is it forces necessary change.- Erik Qualman 

One of the most powerful and impactful video’s i’ve ever seen was created by international best selling author and keynote speaker Erik Qualman.  Social Media Revolution 4 is one of the most social-media watched video’s in the world with over 317k views (hence four installments).

The most powerful stat in my opinion is that Social Media has now become the #1 activity on the Web. For those of you who aren’t “sold” or ready to commit to social media, I urge you to watch the short 4 minute video, and I’m sure you’ll be as blown away by some of the stats, as they really speak for themselves:

1. Social media has overtaken porn as the No. 1 activity on the Web. (source)

2. If Facebook was a country, it would be the world’s third largest and twice the size of the U.S. population. (source)

3. Roughly two new member joins LinkedIn every second. (source)

4. Lady GagaJustin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile, Israel, Sweden, Greece … (source)

5. 69 percent of parents are “friends” with their children on social media. (source)

6. If Wikipedia was made into a book, it would be 2.25 million pages long. (source)

Enjoy :)

-MP

3 Lifesaving (and time saving) FREE Social Media Tools

“When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes - @mattcutts

Marissa's Pick

Every marketer has tools they use to make their everyday that much easier! I have three tools I use on a daily basis. Each of these tools have very different goals and uses- one helps you grow your social media presence by finding and connecting with people with similar interests, the next is an all in one management tool, and the last one is a scheduling tool to help save time when you need keep a consistent social media presence. 

I hope you enjoy my first blog post! Do you have social media tools you use on a daily basis? Please share them with me either on twitter (twitter.com/marissapick) or email me: marissaspicks@gmail.com

–MP

Tweepi Twitter Follow Management

Tweepi

This all in one tool helps me everyday to do some of the cleanup involved in my social media job duties.  This is one of the best tool’s i’ve found to help manage any Twitter account, and best part is, the free tool has more than enough helpful features! Within Tweepi you can quickly follow & unfollow users, follow lists, and so much more! Identifying influencers and through leaders is so important- especially when they have fantastic and relevant lists built within their Twitter account.  I typically go through and follow users and lists as often as I can.  Keep in mind twitter maintains limits of how many you can follow and unfollow within a certain day- so a good rule of thumb is no more than 1,000 a day! 

Twiends

This community building tool provides quick introductions to people looking to develop relationships with those of similar interests on both Twitter & Instagram.  The program uses “seeds” to help people to check each other out. When you follow someone they give you seeds, and vice-versa when they follow you. When you setup your account you set the amount of seeds you want per introduction.  You setup 5 interests and quickly find related accounts with those listed.  In live time you can follow users- and see them following you back.  The tool makes it fun having them float in live time up the right hand side of your team! This allows quick growth for your twitter account, but be warned, the user accounts are not always as relevant as the interests searches which they come up in,

 

Buffer

This life-saving tool is so helpful for those of you who don’t always have time throughout the day to update the world with your 140 character thoughts! Buffer lets you download a icon which lives on your browser’s toolbar which allows you to quickly create tweets as your searching the web.  It connects with your Twitter, Facebook, and LinkedIn account allowing you to have a consistent social media presence all week long! The upgraded version ($10 a month) allows you to connect up to 12 social media networks and set set-times to optimize your messaging.  The free version maxes out at 10 messages, and allows you to set up to 4 posting times, and also provides full analytics.