Social Media is Here to Stay, just watch Erik Qualman’s #Socialnomics 2014

We don’t have a choice on whether we do social media, the choice is how well we do it.  -Erik Qualman

In his latest Installation and update of his famed Social Media Revolution video, Erik Qualman once again creates another fantastic video highlighting some key statistics. Erik reminds us that the four p’s of marketing (product, place, price, promotion) are disappearing while the four c’s of digital are emerging: creating, curating, connecting, and culture. As we plan our 2015 marketing campaigns it’s important to blend social media with a strong content marketing plan to maximize and captivate our audience.

Some highlights featured within the below video:

  • Over 50% of the worlds population is under 30 years old- Click to Tweet
  • 53% of millennials would rather lose their sense of smell than their technology- Click to Tweet
  • More people own a mobile device than a toothbrush- Click to Tweet
  • Grandparents are the fastest growing demographic on twitter #seniorsrock- Click to Tweet
  • 93% of shopper’s buying decisions are influenced by social media- Click to Tweet

The Wheel of a Successful Social Media Strategy

A social media strategy and a social media plan have a lot in common.  A strategy is where you’re heading, and an effective social media plan should lay out how you’ll get there.  When you’re coming up with a strategy it’s important to focus on business objectives, the platforms you’ll be using, and most importantly the below wheel of a crucial three- part idea.  Once you come up with your strategy, you’ll need to implement it, and measure it, and think about it ongoing to always adjust and ensure it’s working.  The below wheel is the most effective illustration i’ve seen to reinforce this idea.

Plan

You must always assess, implement, and monitor your strategy to ensure it’s working and effective.  If you want to put it in simpler terms; 

1) This is what we want to do

2) This is how we’re going to do it

3) This is how we did it

Repeat:)

I would love to know your thoughts, and how this wheel fits into your experiences building an ongoing social media strategy.  Send me a Tweet @MarissaPick, or leave a comment below. 

My Visit to All The Social Ladies with Carrie Kerpen

 

I’m so excited to share my recent “All the Social Ladies” podcast with Likeable CEO Carrie Kerpen. In this podcast, Carrie takes a deeper look at how I use social media both personally and professionally. We dive into the world of financial social media marketing, the challenges my team faces, success stories, and we revisit my first job as an asbestos paralegal and how that drove me into the social media world. 

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A huge thank you to Carrie Kerpen and her amazing Likeable team for having me joint this amazing podcast series.  Have a listen and let me know what you think using #AllTheSocialLadies. 

The Do’s and Don’t of Marketing Automation

Over the past few years’ marketing automation has rapidly evolved and has enabled marketers much needed ease in performing daily tasks at work. One of the most important things to remember before embarking with marketing automation is to remember that it’s a technology not a strategy. It’s simply a tool available to help leverage the desired results from a more cohesive and planned strategy. Marketing automation should allow your brand and people the ease to take advantage of the efficiencies gained by focusing times and efforts on other parts of the business, while automating otherwise time consuming tasks.

Below are some of my do’s and don’ts of Marketing Automation.

Don’t commit email spam by merely automating the recipient’s first name, you must step up your game and deliver more personalized and engaging content. You must ensure emails sent through automation are customized for the individual reader, and leverage the sophistication of your platform. Your clients must feel as though they’re receiving communication from humans, not robots.

Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.

Don’t automate the wrong things especially at the wrong times. Understanding when and where you audience lies is crucial before embarking on any campaign. It’s crucial to hit your audience through email when they’re most attentive based on past testing and analysis. When it comes to social media it’s important to take the time to write a compelling and appropriate channel for each platform. Avoid being a bot and posting irrelevant content when your audience is offline.

Do take advantage of workflows within your system and ensure you have a clear user journey set. People come into your sales funnel at different times and familiarity with your brand. Ensure you have clear paths set based on the leads past habits to allow them to progress through your sales funnel at their own pace. Use lead nurturing to setup re-engagement campaigns to revive interest in leads who have gone inactive. It’s crucial to use lead scoring and grading to automate leads qualification to further take advantage of seeing how good a fit they are for your brand, but how much they have engaged with your site.

Automating your marketing shouldn’t be an intimidating task, although it can seem daunting at times. When successfully leveraging all the resources available, you’ll quickly see the results pay off. I would love to hear your thoughts, please leave a comment or send a tweet @MarissaPick.

Getting stuff done.

marissapick:

Great Post from my colleague Anna Lee, “Laugh at perfection. It’s boring and keeps you from being done” – The Done Manifesto

Originally posted on Small thoughts, big ideas.:

girl-hairstyle-messy-bun-style-favim.com-Perfection is the destroyer of making stuff happen. Tweet this.

Sometimes, it’s ok to do just enough.

I’m not suggesting you be the kind of guy who wraps duct tape around a broken leg and calls it a job. Be smart, ninja’s.

I’m just saying that sometimes, ‘done’ is better than ‘perfect’.

“Laugh at perfection. It’s boring and keeps you from being done” – The Done Manifesto Tweet this.

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Take a Minute to Relax and Breathe…

Someone recently shared a great article with me on Twitter.  It wasn’t loaded up with statistics, graphs, quotes, or any other information, it simply was entitled, The Most Important Two Minutes of Your Life

It’s a simple article on meditation and relaxation, and reminds us to take a moment and focus on our breathing.  Focus on your breath as it goes out of your body, and comes back in, and so on… Whenever you’re having a bad day, a stressful day, feeling overwhelmed just take a minute and do this for two minutes a day. Whenever i’m feeling stressed out I try to focus on my breathing and get to a happy state.  It’s not something i’ve mastered, but throughout the past few months i’m working on taking a minute to relax and breathe and find a happy place.

Practice the Habit. 

“If you want to conquer the anxiety of life, live in the moment, live in the breath.” – Amit Ray

 

The Importance of Reflection

In a world where we are constantly plugged in and connected it’s sometimes nice to take a digital detox and get some fresh air. After leading the social media team for the Business Marketing Association’s annual global conference in Chicago, I decided to enjoy some of the beautiful weather outside. ( A proper post with insight into the #BMA14 to come shortly!).

I find some of my greatest inspiration and ideas come while wandering around with no place to be and no plan or meetings tying me down. I’m excited to get back to work with my new outlook from my conference this week, but also to enjoy this beautiful day in Chicago!

By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest. – Confucius

What inspires you? Tweet me @marissapick and let me know!

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