Welcome to the World Lucas Emet Pick

39 days ago on October 6, 2014 our little boy Lucas Emet Pick joined the world at 7:04 A.M. At that moment our entire world changed, it was no longer about us, everything now was about Lucas, and the love we felt was deeper than anything my husband and I have ever experienced before.

It’s been an amazing five weeks with Lucas, and I’ve enjoyed unplugging from the digital world (as much as humanly possible) and enjoying every second with my baby.  Every day he’s growing, changing, cooing, smiling, and soon hopefully he’ll be sleeping!

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I’ll be back and blogging shortly, but wanted to share this very important update with my followers :)

Four Metrics to Better Evaluate and Optimize Your Social Media Content

It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience.  Whether you’re a large brand or a blogger, if you’re spending time creating and sharing content no one is interested in, well, you’re just waiting your time!  Avinash Kaushik’s four major social media metrics were designed in a 2011 blog post to address the way in which we evaluate our social media performance.  Both Moz and Buffer use Kaushik’s social methods within their social media marketing, and theres an analytics tool, True Social Metrics, based solely upon his metrics.

Kaushik’s four metrics are:

1) Conversion Rate: The number of conversations per post.  For example, on Facebook, Google+, LinkedIn (comments), on Twitter (replies).

2) Amplification Rate- The number of reshares or retweets per post.

3) Applause Rate- The volume of ReTweets, Likes, +1′s, and so on.

4) Economic Value- The sum of short term revenue, long term revenue, and cost savings.

How To Evaluate And Optimize Your Best Social Media Content: 5 New Methods To Try Today image Amplification

Kaushik’s four metrics can be found across every social channel as they are independent of the individual social media networks.  The four metrics are now more easily measurable due to tools and free analytics such as:

  • The release of expanded twitter analytics which now allows you to easily view impressions, engagements, engagement rates, and much more information for free.
  • Social Media Examiner shared a comprehensive excel spreadsheet for evaluation and optimizing social media content.  The spreadsheet includes 14 different variables for each social media post including likes, shares, clicks, engagement and more.
  • Buffer allows you to stack social media updates across Facebook, Twitter, LinkedIn and other platforms and gives fantastic free analytics on retweets, mentions, favorites, clicks and more, as well as recommendations as to when to schedule and optimize content.
  • In my opinion the economic value is the hardest part to track within Kaushik’s metrics. At work we use a BitLy Google Analytics shortening tool from Setaris which allows you to measure specific keywords and campaigns through to conversions easily within google analytics, and shorten and track your links posted as well.

It’s important to consider Kaushik’s four metrics, and review and evaluate your social media content to ensure it’s always optimized and functioning well.  if you’ve got a tool or article you’ve read which has more information or insight, please share within the comments, or send me a tweet @MarissaPick. Thanks!

Rosh Hashanah Greetings

Tonight at sunset marks the beginning of Rosh Hashanah and the kick off to the Jewish New Year, and is followed 10 days later by Yom Kippur or the “day of atonement.”  Rosh Hashanah is known as the “day of judgment,” and it is believed that God opens the Book of Life on this day and begins to decide who shall live and who shall die. The days between Rosh Hashanah and Yom Kippur are viewed as an opportunity for Jews to repent and ensure a good fate.  All over the world jews will gather in synagogues for services, and throughout the service the shofar will be blown (it’s a mitzvah (commandment) to hear the shofar, a literal and spiritual wake up call) which is unique to time of year. A common greeting on Rosh Hashanah is shana tovah u’metukah, Hebrew for “a good and sweet new year.

As I sit here 39 Weeks pregnant reflecting upon the year past year, and the one ahead I wanted to take a moment and wish everyone a sweet, healthy, and happy new year from my family to yours. It’s been a fantastic year of change and reflection for me personally, and I’m looking forward to celebrating the holidays this year with family and friends. This year a lot has fallen into perspective and I feel as though I’ve become a better and warmer person, more relaxed, and have more clarity around the things that truly matter.  I’m looking forward to meeting my little bundle of joy in the upcoming days or weeks and hoping this will be the best year ahead!

shana-tova-from-new-world-ketubah-new-world-ketubah-custom-“Resolve to make at least one person happy every day, and then in ten years you may have made three thousand, six hundred and fifty persons happy, or brightened a small town by your contribution to the fund of general enjoyment.” – Sydney Smith

The Eight Traits Successful People Have In Common

Lecturer Richard St. John met a young girl on a plane on his way to speak at a TED conference in California who asked him a simple question, are you successful? This sparked him to travel the world for years where he conducted face-to-face interviews with a wide array of people to find the common factors with success.  He met people in all fields including comedians, parents, surgeons, nobel prize winners, celebrities such as Bill Gates, Russell Crowe, Peter Max, Seth Godin, and MORE!

He analyzed his 500+ interviews and sorted them line by line mapping out and reviewing over 300+ success factors. After analyzing everything he’d learned, he came up with these eight traits:

  1. Passion: Love what you do.
  2. Work: Really hard.
  3. Focus: On one thing, not everything.
  4. Push: And keep on pushing yourself.
  5. Ideas: Come up with some good ones.
  6. Improve: Keep improving yourself and what you do.
  7. Serve: Serve others something of value.
  8. Persist: Because there is no overnight success.

Success doesn’t happen overnight and Richard St. John found that these eight traits are at the heart of success and within the foundation across any career & field.  You can add in people skills, computer skills, and a wide array of other skills to help you succeed with your specific area of interest, but regardless of what you do, the eight traits above will always be within the heart and key to success.

Dos and Don’ts of Marketing Automation (Marketo Blog)

I recently was asked to be a contributor to a post by Marketo discussing the Dos and Don’t of Marketing Automation in their Marketing Automation 101 blog.  The full article is posted below and can be found by clicking on the Marketo image, please let me know what you think of my feedback within the comments section, or by sending me a tweet @marissapick. Enjoy!

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Dos and Don’ts of Marketing Automation

Marketing automation is a powerful tool with the ability to greatly increase your conversions.  However, in order for marketing automation to be effective, there are certain do’s and don’ts that you should understand, including how it fits into the larger context of your business. Based on information collected from experts in the marketing field, let’s look at the specific do’s and don’ts for marketing automation

“Marketing automation plays a key role in the customer/client acquisition process as it automates lead scoring, routing of qualified leads, nurturing those that are not ready to buy, and greater transparency into prospect/customer behavior on its own. It is important that a CMO and his/her team understand that marketing automation, as with any technology solution, is an enabler to their business strategy vs. a strategy on its own.

-Andrea C. Levine, Chief Outsiders,(@andreaclevine1)

DO FOCUS ON YOUR TARGET

​Unfortunately, marketing automation does not automatically recognize your best target audiences.  As a result, it is important that you are knowledgeable in regards to your personas.  If you are not 100 percent certain who you are targeting, there is a good chance that your efforts will not reverberate with anyone.  Obtaining well defined personas gives you the chance to create more concentrated campaigns through careful segmentation and targeting.  When segmenting and targeting are done correctly, it will lead to increased engagement, as well as more conversions over time

“Do personalize your B2B (business to business) marketing. The last time I looked, buildings and factories don’t process PO’s and write checks. People do. Use marketing automation to build segments to provide the right content, and the right time, to the right people. An IT director for a $50 million financial services company will have different needs and interests than an IT network administrator at a $200 million medical device manufacturer. Share stories with people that matter to them. Don’t talk AT them. Use marketing automation to personalize content based on buying stages, roles, companies, industries, and regions.

-Brian Hansford, Heinz Marketing, (@RemarkMarketing)

DO UNDERSTAND THAT YOU CANNOT “SET IT AND FORGET IT”

​While it can be easy to simply set everything up and move on to something else, this is not effective. You will gain the most from marketing automation by frequently revisiting, reevaluating, and adjusting your settings based on their performance. This also applies to social media. It can be very easy to schedule tweets ahead of time that are completely irrelevant when they are finally published. Keep track of what is coming up and readjust messages if needed.

“Do take the time to create your content strategy, and assess your people and the process changes that will be needed prior to investing in marketing automation. Marketing automation is a must-have technology for digital marketing programs, providing the visibility and automation necessary to execute on strategy, and the lack of it can result in failure. Given the functionality that marketing automation makes available, it’s also critically important to determine goals and how you’ll measure them to set up the appropriate lead-scoring scenarios and progression planning that gets contacts to a qualified state that your sales team will appreciate.”

-Ardath Albee, Marketing Interactions, (@ardath421)

DO URGE YOUR MARKETING AND SALES TEAMS TO POOL THEIR RESOURCES

​In the past, there has been some tension between these two teams, but marketing automation should reduce that.  Using marketing automation, your marketing team should be able to provide higher quality leads to the sales team.  In addition, it provides integration and analytic features to help the teams work together to identify certain business opportunities to follow.

“It’s critical to come to an agreement with sales on lead definitions and process steps.  Working with sales can provide feedback and data on lead quality and opportunities for future campaigns, which marketing automation can support.”

-Brian Hansford, (@RemarkMarketing)

Don’t Think Marketing Automation Will Create Your Content For You

​While it does not create content for you, it will point you in the right direction as to how to push your content.  Essentially, it acts as a delivery system between your audience and what you already have in place.  Use data analysis to make automation benefit your business.

“Do leverage data and analysis to make automation work for your brand. Review, revisit, measure and adjust to understand the full range of data triggers from your campaigns and get the most out of your automation. Take advantage of the rich behavioral data provided by marketing automation to create more focused, personalized, and successful campaigns.”

-Marissa Pick, (@MarissaPick)

DON’T USE MARKETING AUTOMATION TO CREATE SPAM MAIL

​Marketing automation has numerous email capabilities that can potentially be used to spam prospective and existing clients with unnecessary and unwanted emails.  Do not give in to this temptation.  It will only backfire!  Instead use it to your advantage, as well as that of your current and potential clients.  Examples include using marketing automation to create a monthly newsletter or any number of follow-up actions based upon how a lead reacts to an original email.

“Don’t commit email spam by merely automating the recipient’s first name, you must step up your game and deliver more personalized and engaging content. You must ensure emails sent through automation are customized for the individual reader, and leverage the sophistication of your platform. Your clients must feel as though they’re receiving communication from humans, not robots.”

-Marissa Pick, (@MarissaPick)

DON’T ALLOW MARKETING AUTOMATION TO LET YOU BECOME LAZY

​In order for marketing automation to truly work, you have to come up with something to automate.  Simply utilizing the extra time you have to think about other initiatives, such as how to effectively reach clients in a more personalized way.  When content is personalized and tailored to meet a client’s specific needs, they are more likely to convert.  By spending your extra time getting to truly understand your audience, you have the potential for even bigger payoffs.

“Over the past few years, marketing automation has rapidly evolved and has enabled marketers much needed ease in performing daily tasks at work. One of the most important things to remember before embarking with marketing automation is that it’s a technology not a strategy. It’s simply a tool available to help leverage the desired results from a more cohesive and planned strategy. Marketing automation should allow your brand and people to take advantage of the efficiencies gained by focusing times and efforts on other parts of the business, by automating otherwise time-consuming tasks.”

-Marissa Pick, (@MarissaPick)

“Do not ‘set it and forget it.’ The beauty of marketing automation is that it can relieve marketers from manual tasks. This ‘freed up time’ should be redirected into monitoring and refining, to continuously improvement the programs run by your marketing automation platform. Even if you’ve done the research and groundwork to create your content strategy, it’s still a ‘best guess’ until it’s in execution. With continuous improvements, marketing campaign performance can reach heights you might not have thought possible. Don’t settle for good enough when you’ve got the potential for greatness.”

-Ardath Albee


Marketing automation has proven to be very valuable for both marketers and clients.  Businesses will appreciate the increased lead conversion rate, while clients and customers appreciate their improved online experience.  By taking the following tips into account, you can ensure that marketing automation works most effectively for you.

The Social Domino Effect

According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious.

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Emotions expressed online both positive and negative can be contagious. Researchers reviewed the emotional content of 1 billion Facebook posts and found that the language used can influence the words your friends choose, creating what’s known as a “social multiplier.”

And researchers found that positive emotions spread more than negative ones. Make sure to think for a moment before you craft your next Facebook update, since it’s contagious after all!

#RIPJoanRivers

I succeeded by saying what everyone else is thinking.” -Joan Rivers

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The world lost a legendary comic today, remember to always speak your mind and live life to the fullest! Rest in Peace Joan Rivers, Fashion Police, and the question “What are You Wearing” will never be the same!

I enjoy life when things are happening. I don’t care if it’s good things or bad things. That means you’re alive. Things are happening.